interior 3D rendering: the essential tool for real estate professionals

What is an interior 3D rendering?

Before getting to the heart of the matter and explaining how using 3D visuals can help you sell your real estate projects, it’s worth defining the term interior 3D rendering.

An interior 3D rendering is a photorealistic representation of an architectural or real estate project that is still in the sketch stage. This CGI, also known as an architectural 3D perspective, can represent any part of a property: entrance hall, living room, bedroom, staircase, office, commercial premises, etc.

A genuine marketing tool, interior 3D rendering enables prospects to visualize the property concept with precision and to project themselves into the future. They can assess the materials to be used, appreciate the natural lighting and visualize the furnished spaces.

Interior 3D visuals can therefore arouse the viewer’s emotions, a key element in triggering sales.

The interior 3D rendering service adds value to your projects

Many real estate professionals can benefit from our 3D visualization services:

• Real estate developers,
• Architects and interior designers,
• Decorators and home staging specialists,
• Kitchen and bathroom fitters,
• Manufacturers of real estate materials…

Indeed, each of these professionals can take advantage of interior 3D rendering to showcase their services.

Property developers sell more easily off-plan

Property buyers are always reluctant to buy off-plan. Even if the building has a show apartment demonstrating the materials that will be used, it won’t be exactly the one your customer will buy.

By presenting a series of interior 3D renderings of the property for sale, your customer will be able to take a virtual visit to the property. They’ll be able to form an objective opinion of the spaces thanks to the 3D layout, or appreciate the luminosity or orientation.

In this way, the 3D interior perspective removes the psychological barrier for buyers who are not always able to visualize the property on the basis of plans or simple sketches.

Interior architects save time and speed up the decision-making process

Architects and interior designers are well advised to use 3D rendering services. Like real estate developers, their customers sometimes find it hard to get a clear picture of their projects. Despite sketches or plans, the easiest thing for a novice customer to do is to judge an architectural project from photos.

What’s more, when they can visualize exactly what their property will look like after the architect’s intervention, customers can ask for modifications before work has begun. This means they can agree on materials, colors and general layout with the builder beforehand, which saves a great deal of time – to the benefit of both the architect and the customer.

3D design and virtual home staging for interior designers

More and more interior designers are turning to interior 3D rendering services to showcase their projects. In addition to enabling the customer to visualize and appreciate the decorating concept accurately, the use of such a service underlines and enhances the decorating professional’s level of prestige.

The 3D visual creation service is therefore highly recommended for interior designers who wish to position themselves on high-end projects: wealthy individuals, hotel projects or luxury commercial developments…

Suppliers to the real estate industry have every interest in using interior 3D rendering

Kitchen designers, bathroom fitters, manufacturers of materials or accessories for the real estate industry… all these professionals can use 3D visuals to showcase their concepts or merchandise.

These indoor 3D renderings can be used to showcase their know-how, the quality of their finishes or to stage their merchandise in appropriate settings. For example, a photo of a faucet on a white background is not as effective as a photo of a luxurious bathroom where the faucet is well displayed.

We’ve also written several articles aimed at those professionals who can benefit from photorealistic CGI:

• Bathroom visuals: for what kind of marketing?
• Kitchen design: convincing with 3D.

Stages of an interior 3D rendering project

Doing an interior 3D rendering yourself is not always the best solution, for several reasons:

1. you need to know all the subtleties of the software to achieve perfect realism,
2. you have to spend a lot of time that could be put to better use, such as canvassing new customers,
3. you need software licenses (€2,000/year) and the right hardware.

On the contrary, outsourcing the production of your interior 3D rendering to a specialized agency will save you precious time and help you meet your deadlines. What’s more, the simplicity of having your 3D visual creation project managed by a qualified studio will make your life much easier.

Here are the steps involved in creating an interior 3D rendering project:

#1 – receiving input data

To create an interior 3D rendering, we need all the data necessary to fully understand your project:

• plans of the space to be rendered, including dimensions,
• drawings, sketches or photos of the project,
• mood board: choice of textures, materials and colors…
• furniture selection and layout.

#2 – validation of input data

We check that we have all the information we need to fully understand the project, so that we can create the interior 3D rendering you want.

This is essential to avoid any misunderstandings, and saves time in project execution.

#3 – going into production

Once all the data has been collected, we can start creating the 3D interior visual. Our artists build the space according to the dimensions supplied, place the furniture and add the textures requested.

#4 – intermediate validation and modifications

We deliver a first version in low quality so that you can appreciate the layout of the elements in the space. You can then request any modifications you wish, so that the interior 3D rendering fully reflects your project.

#5 – final validation

Once you’ve made the desired changes, we deliver a new low-quality visual for you to validate.

#6 –delivery of an interior 3D rendering

After receiving your final validation, we fine-tune the visual using a powerful 3D rendering engine and fine photo retouching to achieve the ultra-realistic visual you wanted.

Examples of interior 3D renderings

Here are just a few examples of what we’ve done with photos taken by the interior architect:

3D animated video based on interior renderings

But when it comes to showcasing a real estate project, the ultimate is undoubtedly the use of animated videos. These are created from a large number of 3D visuals.

For example, the 3D animation video below was created from 1,440 CG images. Our production technique is based on 24 frames per second. For this one-minute video, we therefore had to create over a thousand interior 3D renderings!