Does producing 3D renderings for a kitchen project seem superfluous? Why bother when the classic means are available: drawings, sketches and references?
But that’s forgetting that the kitchen is a strategically important space. It incorporates numerous functions that depend on the family’s lifestyle and aesthetic aspirations. So, not surprisingly, demonstrating all these clever solutions is of crucial importance. And no amount of words or material samples can recreate a perfect vision of the whole in the customer’s mind. This is particularly true for those who are not used to understanding sketches – and this is probably the majority of your clientele.
Does your customer have an extraordinary imagination? Perhaps that’s even more dangerous! He could easily imagine a completely different project from the one you’re desperately hoping to create. And when you make the presentation, you might hear something like: “Oh, this isn’t what I had in mind at all…”.
Why take the risk when you can visualize the project’s finishing touches with 3D kitchen visualization? Imagine what you could do if you had the means to project yourself into the future, once the layout was complete, and took photos of the space and presented it to your customer? First-rate customer service!
And it’s perfectly feasible with interior design renderings! Without risking the dangers inherent in time travel, of course!
With 3D kitchen visualization, you’ll get high-definition images of what your customer’s future living space might look like, without the slightest effort. You’ll be able to present an overview of the room from different points of view, at different times of day.
Your customer’s reaction to seeing such images of his future kitchen? They’ll say: “Wow, great! When can you deliver?” Would you like to experience such a scenario? Here are 5 tips to help you present your project in a way that will strike a chord with your customer, thanks to 3D kitchen visualization.
#1 – For a successful 3D kitchen visualization: present your project from different points of view
Show your customer what he’ll see every day in his kitchen – entering the room, cooking lasagne or gathering for dinner. The camera will be his eyes, and you his guide. The best way to do this is to use general views. This will give the viewer all the information they need, as well as an overall idea of the visual impact and configuration chosen.
#2 – With 3D kitchen visualization, highlight the possibilities of your project in different situations
In the space of just a few decades, the kitchen has evolved from a place devoted exclusively to preparing meals to a space for welcoming guests, sharing family moments and practicing the culinary arts. With the rise of TV shows such as “Top Chef” and “Meilleur Pâtissier“, cooking has become a popular hobby for the French, who are rediscovering the very essence of French gastronomy. Owning a functional kitchen has become, if not a luxury, an imperative need for many French people.
Of course, the lifestyle of the family members, their preferences and expectations, are all elements which the architectural designer takes into account at the very beginning of his cooperation, and which shape his creation. And thanks to highly realistic 3D kitchen visualization, the kitchen designer or interior architect will be able to materialize the right environment for all the activities expressed by the customer – and perhaps even more.
Just take a look at our kitchen 3D interior renderings. Aren’t they astonishingly realistic? A 3D professional working with the best software such as 3D Max and V-Ray will achieve similar results to a photographer with the best equipment available. Except that the former will also be able to work with a project that’s only at the sketching stage!
#3 – Pay attention to those decisive details: decor, additional functions, layout…
As professionals, you know that it’s the little details that sell. You enrich your project with new nuances or innovative layouts because you know that very often, it’s these details that make the difference.
It’s the same with 3D kitchen perspectives. For example, don’t leave shelves empty: ask the artist to put some decor and crockery on them. You can also place a computer near the workspace, with a recipe on the screen. Or, as in the 3D kitchen visualization above, place a vase with a charming bouquet or fruit bowl. The aim is for the details to capture the customer’s imagination and help them project themselves into their future kitchen.
And don’t forget the lighting! 3D kitchen visualization presents a unique opportunity to highlight the benefits of your proposed lighting system. Ask your 3D renderer to switch on the lighting fixtures you’ve chosen, so that the viewer can appreciate how comfortable they are.
#4 – Show how you can turn a space’s disadvantages into advantages
Is your client’s kitchen layout so unconventional that he’s ashamed of it? But as an experienced interior designer, you’ve found a way to incorporate it discreetly into your kitchen concept? Now, that strange recess has become a cocoon for dining, with that little table and its pretty red chairs. It’s essential that this idea be represented in a 3D kitchen visualization! And thanks to perceptive space management, you’ll elongate the room’s lines for a striking result. Make sure your 3D kitchen renderings emphasize this – and savor the joy that will light up your customer’s face when he sees his tiny kitchen transformed into a cozy, welcoming nest!
#5 – Use virtual visits, 3D animation or virtual reality
Is your customer difficult to convince, and do you think he won’t be receptive to drawings and verbal explanations? A 3D kitchen visualization is appropriate and informative, but it could be even more convincing to show them your project via a virtual visit using video animation. The visual impact will be all the more striking and will add points for your professionalism and level of preparation.
A 3D kitchen rendering is an excellent way of presenting your concept with style and precision. It ensures mutual understanding and adds value to the service you provide to your customer – since the customer will appreciate the fact that you’ve gone the extra mile for them. And if they don’t particularly appreciate the visuals you offer, they’re not lost: they’ll be used to enhance your portfolio!
Are you convinced that 3D kitchen visualizations will help you sell better and faster? Did you like the visuals we presented? Give us a call today, and we’ll produce professional, realistic presentations that simply blow your mind. We invite you to read our article on how to outsource the creation of your architectural perspectives.
Don’t forget that your presentations should capture your customers’ minds beyond measure, and leave them completely satisfied!
