Persuade easily with 3D interior renderings
According to you, what is the key to successfully selling a commercial interior design project? Exactly: convey the core idea to your listener.
And that’s what it’s all about.
Commercial interior designers present projects to business owners – people who swear by facts, figures, tangible evidence. Naturally, they want to see that the project you propose will have a positive impact on their bottom line. In addition, entrepreneurs need to be assured that they won’t go over budget. Or even better, that they will save some money. So, the designer must come up with innovative ideas to lower the cost of the project.
This goes smoothly for a designer specializing in commercial development. But how do you provide real information about a project that doesn’t yet exist? And, more importantly, is it possible to convey this concept when the client does not understand the plans or sketches?
Of course, it is possible. It used to be that those who mastered the art of the persuasive speech won all the contracts. Now architects can use 3D interior renderings. These are realistic images of commercial layouts to be realized – offices, restaurants, hotels, stores… And it allows architects to make their presentations powerful, authentic and easy to understand.
Let’s see what can be achieved with 3D interior renderings.
5 benefits commercial space designers get from 3D interior renderings
1. A competitive advantage
Big name designers are neck and neck on this project? Make your presentation a strength. Captivate your audience with fantastic renderings: take them on a virtual tour of their future restaurant. Or bring the interior of a hotel suite to life with lifestyle furniture renderings. And when impressed customers ask for more details, show them a selection of 3D interior renderings with general and detailed views of the space.
2. An alternative chance to win the contract with 3D interior renderings
Present two alternative versions of the same project. The client will be pleased to have the choice and will greatly appreciate your level of preparation. This is a significant advantage: while your competitors will hardly be prepared to describe their concept, you will present two accomplished projects in the form of convincing 3D interior renderings.
3. An improved relationship with your client
When a commercial interior designer and client understand and appreciate each other, they work in harmony. And from the client’s point of view, the perfect sequence of tasks is as important as the result. This is impossible when every meeting turns into a heated debate. With 3D interior renderings, each side will be able to understand each other perfectly, without ambiguity: the interior design proposed by the architect is unequivocal and the client can ask for clear modifications.
4. A predictable result
Winning a contract is only half the battle. The next task is to make sure the client understands what he will get and deliver the expected results. 3D interior renderings will keep you in tune with your client and avoid the dreaded “it’s different than I imagined” line.
5. 3D interior renderings faster the validation process
It’s difficult for clients to put together a coherent picture of the project based on blueprints, wood or paint samples. Recreating this puzzle without significant experience is not easy – but yet, your clients need to understand where their money is going. As a result, they need more time and explanation before they can approve the project.
Avoid this situation with 3D interior renderings. Being serious about clarifying all aspects of the project will work in your favor, and will allow for a quicker decision. In addition, people like to be treated with consideration and are willing to pay more for this type of service.
Using 3D interior renderings: tangible results
#1. Highlighting layout benefits with 3D interior renderings
3D visuals enable the professional interior designer to present all layouts in their best light. This is especially true for renovation projects: a perfectly thought-out layout can boost a restaurant’s sales tenfold. The owner of the premises will be interested to see whether the planned changes will have a real impact.
The same applies to office interiors. Don’t skimp on your efforts to present a CEO’s office where your client can project himself. If the space looks spacious and imposing in your 3D interior rendering, the owner could already imagine himself occupying the premises.
#2. Reflect brand identity in interior design
The interior design of a commercial space is an important part of the brand image. It immerses guests and customers in the brand’s identity, codes and atmosphere.
3D interior renderings give you the opportunity to show how the brand identity is remarkably integrated into the project. The customer is thus convinced that your project is the right one, reflecting all the brand’s values through its interior design.
#3. Show what colors, materials and decor will look like
Consulting catalogs and references, reading descriptions or hearing an interior designer’s comments is one thing. Seeing all this work in person is quite another.
Take a look at the 3D interior rendering above. How can I quickly describe this project in words? That the atmosphere of escapism the customer is looking for will be conveyed by exceptional, high-priced luxury? How do you describe the visual harmony of the colors, paints and choice of materials that are not usually associated with each other? You’ll need to launch into endless descriptions of every choice you’ve made.
Supporting your argument with visually striking 3D interior renderings will undoubtedly be the best strategy.
#4. Adopt a personalized approach
Commercial space designers come up with brilliant ideas on how to enhance the impact of a project. For example, they might want to marry neo-Baroque furniture with modern decor – but how can they demonstrate the harmony of this marriage without using high-quality 3D interior renderings?
Or they might want to propose an office that surfs the “eco-responsible” trend. And just as well, since this is the speciality of the designer in question? You could present the project in the form of a speech supported by drawings and plans to tempt the customer, but without convincing him. But by presenting the same project with 3D interior renderings, the customer would be won over and sign the contract right away!
#5. Demonstrate how interior design improves profitability
What’s the most profitable place in a restaurant? You’ve put your finger on it: the bar. An elegant, practical bar that can be seen from anywhere and can be easily accessed is an asset. Present this advantage in all its glory – and your project will undoubtedly be on the client’s short-list!
#6. Show how the layout meets the needs of the customer and the team
This should be the basis of any presentation concerning a commercial layout project. After all, customers and employees often have divergent requirements. 3D interior renderings show how the designer has met all these needs in perfect harmony and taste.
For a restaurant, the door to the kitchen should be as unobtrusive as possible, yet easily accessible to the staff. And the lounge area should not interfere with the main part of the restaurant.
Put an end to comments and doubts with “photos from the future”!
#7. Communicate an atmosphere
The words are eloquent, the gestures persuasive and the drawings serve to agree on the facts. Okay, but what about atmosphere? After all, it’s the atmosphere of a place that attracts people to a restaurant, hotel or nightclub. It’s the reason they’re willing to pay: to relax, to find inspiration or even to feel adventurous. How do you translate these desires into words and a series of instructions?
Realistic renderings are excellent from this point of view. Take, for example, the one we produced in collaboration with Pierre Descubes for La Commune. Isn’t it a success? This project was chosen because it highlighted the conviviality of the place.
In fact, 3D interior rendering allows an infinite number of options. For example, the 3D artist can add characters smiling, enjoying food and having fun. In this way, the client can get a feel for the place and get the impression that it’s going to be a friendly place. The Commune used exterior and interior renderings to raise funds for their “place to live and cook” project. They called on our services to recycle their competition photos so that they could be used as a communication medium to attract end customers.
As you can see, 3D interior renderings not only make customer communication easier, they also make it more cost-effective, more vivid – in short, more effective. They enable interior designers to win contracts, establish good customer relations and build loyalty.
If you want realistic interior renderings, contact Le Studio 3D. We’ll bring your incredible concepts to life and turn them into beautiful stories to tell your customers. Simply fill in the contact form or call us directly. We’ll be happy to answer all your questions!
