Bathroom interior perspective: a great tool for developing your sales
By definition, a bathroom interior perspective is a CGI that brings an architectural project to life. Based on architectural sketches or plans, an architectural design agency can create highly realistic illustrations.
Who uses interior perspectives? Architects who want to present their projects, real estate developers who want to sell off-plan, interior designers who plan to decorate a bathroom, and even manufacturers of accessories (taps, bathtubs, bathroom furniture…).
Those who doubt the effectiveness of 3D visuals will undoubtedly change their minds by reading these 4 reasons for using bathroom interior perspective.
Reason #1: Interior bathroom perspective puts everyone in agreement
As real estate professionals will often tell you, it’s hard for individuals to project themselves based on simple floor plans. Even if they can imagine what their future space will look like, it’s not easy to translate the luminosity that will penetrate a bathroom, the effect of this or that covering or the choice of a range of taps.
The tour de force of the bathroom interior perspective is to deliver a realistic photograph of what this room, so dear to French eyes, will look like. By using a photo-realistic CGI, the end customer can visualize his or her bathroom and request any modifications before the project is completed.
The bathroom interior perspective is therefore particularly interesting for :
- Architects wishing to present their projects to project managers: exploiting the building’s orientation, ingenious use of space, choice of floor coverings, etc.
- Property developers wishing to sell on plans: presentation of the bathroom as it will be completed, proposals for equipment variants, sales aids enabling customers to project themselves…
- Sanitaryware manufacturers: showcase products in real-life situations, create prototypes, use visuals as advertising material…
- Like kitchen designers, bathroom furniture manufacturers can present their products in real-life situations: customers can choose the type of finish, the volume of storage space, all the accessories…
Reason #2: present your bathroom from different angles
Creating an interior bathroom perspective is quite simple:
- Starting from the room plan, the computer graphics artist creates the bathroom volumes;
- He then adds all the furniture and accessories required;
- He adjusts the lighting (artificial light sources or natural light from a window);
- He places the camera at the desired viewing angle;
- He launches the 3D rendering and then fine-tunes the image for greater realism.
This working method has the advantage of being able to create a multitude of photorealistic 3D visuals. In fact, all he has to do is move the camera and re-render to obtain an original visual. View from ground level or from above, global angle or zoom in on specific features… The 3D artist can create a large number of variations without having to start all over again from scratch.
Declinaisons are therefore a practical way of amortizing a 3D visual: instead of buying a single bathroom interior perspective, ordering several declinaisons greatly reduces the cost/visual.
In this way, bathroom installers and accessory manufacturers alike can present their products from different angles. As a result, customers get a better idea of the product and place their order.
Reason #3: gain a place in social networks at low cost
Whether it’s Facebook, Pinterest or Instagram, social networks have become a must for brand awareness. And any community manager will tell you: constantly feeding the networks is essential to establishing and maintaining your presence.
And to the despair of some, the era is now all about visuals. Gone are the days when a simple comment or blog post could generate engagement. Nowadays, you have to illustrate what you say, post photos and videos to get them shared and, in turn, grow your community.
As a result, professionals now have no choice but to resort to a large number of illustrations showcasing their projects or the articles they wish to promote. That’s why the bathroom interior perspective is such a good choice, since the visuals – as mentioned above – are very affordable.
It’s therefore highly advisable to ask for several variations when you order an architectural perspective: this will enable you to obtain several views to broadcast on the various social networks.
Reason #4: Interior bathroom perspectives can be adapted to customers’ wishes
It’s in a bathroom installer’s best interest to set the scene for all his models with illustrated architectural perspectives. This is an inexpensive method that allows you to specify all available options (furniture materials, coverings, sanitaryware, fittings). You can then use these 3D visuals to promote your expertise.
In the case of a wealthy clientele concerned with the finish of the work, the installer can use the bathroom interior perspective to project his work into the existing environment. Using a photo or plans of the existing bathroom and the planned installations, the 3D computer graphics artist can create a realistic photo of what the bathroom will look like after the work has been completed. The installer can then submit his project, and the customer can request modifications to the design if necessary.
From the sanitaryware and fittings manufacturer’s point of view, the bathroom interior perspective can serve as a test for his prototypes. Based on the plans for its products, a visual design agency will model and stage its creations. The manufacturer can then submit these visuals to a consumer panel to gauge public reaction. The manufacturer can then select the most popular products and enter the production phase more quickly.
Are you convinced by the usefulness of bathroom interior perspective and would like to test the quality of our renderings? Contact us today and ask for a personalized quote.
