5 ways to present your architectural projects with 3D rendering
3D rendering is a tool that enables a designer to present a modern interior project, whether in contemporary, Scandinavian, mid-century or any other style. It demonstrates its strengths, such as its minimalist beauty and practical advantages. It’s hard to explain aesthetics and every design choice in words. Drawings are functional, but powerless when it comes to visual descriptions. As for mood-boards, they convey an idea of the whole, but don’t depict it either. As for sketches, they fail to describe the richness of materials and color schemes.
The good news is that you’re no longer hostage to these outdated means. With the advent of 3D architectural perspective, designers can present all the advantages of their interior projects in a photo-realistic way. With the help of 3D visuals, customers can appreciate the unique aesthetics of the decorative style and see if the space meets all their expectations. Clients are then able to request corrections to the architectural project before work begins. Moreover, these pre-construction corrections are in themselves a way of amortizing the price of 3D renderings, since their cost is largely covered by the savings made on corrections that might occur during construction.
As a presentation material, 3D thus becomes more effective than any sketch or mood-board. How to explain it? Here are 5 reasons why 3D rendering is the best option for presenting a modern design and reaching a mutual understanding with your clients.
#1 – Light is the source of realism in your visuals
Light is the most important factor in achieving a realistic interior design perspective. A complex, multi-layered lighting system can add a new intensity to the 3D rendering and give the space a more elegant, comfortable and intimate appearance.
However, it’s hard to explain all these benefits with traditional presentation media. Neither drawings, sketches nor mood-boards can demonstrate the proposed lighting and its impact. So, all we can do is take the designer’s word for it.
Whereas with photorealistic 3D renderings, the effect of each lighting level can be shown in detail. Viewers will see how the chandeliers illuminate the bedside tables and how the window provides soft general lighting.
#2. 3D architectural rendering shows space
Open spaces offer a sense of freedom and harmony. In practical terms, it de-clutters the room and allows you to concentrate on what really matters. Only things that make sense are left in view, offering the viewer a pleasing perspective.
What’s more, an open plan increases the functionality of a space. For example, it allows a family to enjoy the comfort of the living room and kitchen, so that everyone can cook, read, play, work on the computer… At the same time, the open space can be used as a single room, where hosts can prepare refreshing drinks for guests while chatting with them, for example.
The interior designer can of course try to explain these advantages verbally, reinforcing the arguments with drawings. However, words and diagrams are of little help in illustrating every scenario. It’s always difficult to stimulate the viewer’s imagination and present what the new apartment will look like after the architect’s intervention.
This is exactly what 3D architectural rendering can do. With the help of a 3D visual agency, the designer presents the entire space, as well as each functional area, fully furnished and lit, with carefully chosen décor. The designer won’t need to rely on the client’s imagination – he’ll simply show how the layout will benefit the family’s lifestyle.
#3. 3D rendering shows materials in realistic
3D architectural rendering highlights the beauty of the materials used in a modern interior. What’s more, unlike mood-boards, 3D is able to reproduce furniture or upholstery materials identically. Specializing in 3D furniture rendering, Studio 3D uses top-of-the-range furniture for all its architectural perspectives. Projects are thus visualized with striking realism.
The 3D visual also makes it easier to decide on the choice of finishes. Homeowners can see, for example, how brass handles add a retro touch to a kitchen, how high-gloss surfaces contribute to a clean, modern atmosphere, or whether faucets match the ambience of a bathroom. The interior designer presents his project exactly as it will be in reality: no surprises for the customer.
#4 – Architectural perspectives immerse you in an atmosphere
How can you convey the impact of a work of art, the choice of colors, patterns, prints and lighting? The clean lines of modern design leave nothing to chance! And unfortunately, sketches backed by mood-boards don’t give a realistic view of the project, only an overview of the pieces.
Imagine a designer explaining to a customer that Scandinavian style calls for light, airy, earthy colors. Showing them sofas with fabric samples, then directories of wall paintings, will only make the customer impatient and the project presentation more difficult.
A photorealistic 3D visualization of the interior is a game-changer in such situations. It brings together all the decorative elements and clearly shows the atmosphere they create. In this way, it eliminates any guesswork: the customer knows what he’s going to get. And when it comes to choosing between two color palettes, the designer simply shows a 3D rendering of each one and asks: “Which mood do you like best”? Easy, fast and effective.
#5- 3D rendering shows all room features
Uncluttered spaces are the hallmark of modern style. Hence the need for highly sophisticated storage that keeps everything in order and fits in with a meticulous design. These include built-in storage units, beds with drawers, convertible furniture, under-stair shelving and more.
Joinery plans, photos and reference images are all good media for expressing what the architect has in mind. However, they simply cannot convey the effect of each storage innovation on the overall ambience of the project. Aesthetics, context, ease of use are all crucial aspects that owners want to know about.
But with a 3D architectural rendering, the viewer will see all the clever finds of the interior scene. What’s more, 3D shows how these things work. For example, 3D visualizations can show a built-in wardrobe closed and concealed, then opened with clothes on shelves.
#Extra – Showcase your architectural concepts with outdoor 3D rendering
Outdoor architectural perspective is truly an art. The art of perfectly modeling the facade of a building or the original look of an architectural design. The art of decorating a scene with beautiful furnishings and a harmonious selection of vegetation. The art of adjusting light sources to obtain the right light for the project. The art of visually creating a building in the design or pre-project phase.
3D rendering faithfully reproduces your imagination and the dimensions of a project. Architectural imaging enables developers to sell off-plan, allowing customers to see and then choose the type of interior or exterior finishes they want in their future home. Visualizing the home, furnished, with its natural lighting and set in its natural environment, gives prospects the opportunity to project themselves and therefore close sales.
#Bonus – Go further with video animation created from 3D renderings
When the architectural project is large enough to allow it, the use of animated videos takes realism and viewer immersion even further. Created from a succession of 3D renderings (25 frames per second of video produced), 3D animation can also be enriched by animated characters, adding life to the video.
The animated video is therefore useful for both the architect and the client. The latter will obtain a prestigious communication medium to seduce clients or captivate new investors. By reconstructing the real estate project even before its completion, the developer can start marketing quickly, and reap profits that will easily offset the cost of the video.
In a nutshell, professional 3D rendering is a sure-fire way of presenting a modern interior in its best light. In fact, CG images highlight the advantages of a space’s layout, from its design to lighting, storage solutions or choice of materials. All the designer has to do is show a 3D visualization of the space that speaks for itself.
Are you looking for architectural visuals that are sure to win over your customers? Contact Le Studio 3D today to take advantage of our services. We’ll provide you with professional images that highlight the strengths of your projects – and all at reasonable 3D rendering prices.
