3D visual furniture design has changed the way new merchandise is introduced to the market. A whole new way of visualizing ideas that’s far cheaper than conventional means, showing things that don’t yet exist and saving hours of calculations and tons of paper for sketches. Furniture models can be modeled, recolored or rendered as if they were made of different materials – something impossible to achieve with hand-made sketches or photographs. And that’s not all – images can present objects from different points of view, at any time of day, with beautiful volumetric lighting and a suitable backdrop. Designing 3D furniture visuals is a real revolution in product promotion and launch.
Over the past ten years, the Internet and the world of 3D have completely changed the way new products are launched. Companies have gained a much clearer view of the market and can receive direct feedback from potential customers. Enriched with stylish ambient visuals, social media marketing enables super-efficient and impactful product launches. Now, furniture manufacturers have another ally to make their lives easier – a 3D furniture visual design company that provides high-quality product visualizations.
Thanks to rapid prototyping, 3D renderings of furniture can be useful not only during the promotional phase of marketing campaigns, but also during the launch of the product itself. In Japan, for example, tons of digital prototypes flood the market every season, but only the most successful become real mass-produced goods. This could be avoided with virtual ambience.
Today, you’ll learn how to design and launch new furniture designs with 3D visual furniture design. Follow these tips and guidelines to make your marketing campaigns a success every time!
3D furniture design: a revolution in furniture launches
#1. Understanding customer needs with 3D furniture visual design
With virtual images, you no longer need to produce disposable prototypes to test the market. 3D visualization furniture design provides you with photorealistic images of furniture – which you can use for promotion, as if the models were already in production. Let customers decide whether the piece is worth producing or not.
#2. Study competitors and untapped markets
Around half of all “innovations” are actually just modified old models. 20% of successful product launches owe their success to the fact that they were launched in new, previously unexplored markets. 3ds Max rendering software lets you experiment with old designs, add improvements or rework them entirely. Use it to create the perfect piece of furniture and introduce it to the ideal niche market.
#3. Create and test a low-cost 3D prototype with 3D visual furniture design
3D printing is said to be the future of manufacturing – it’s cheap and fast, capable of creating complex electronic components and even functional organs like the heart. Use the 3D model you’ve obtained with the 3D furniture visual design to print it out and show it at your presentations. If the audience reacts positively, expand production. If not, rework it. Remember that it’s easier to change something in a digital environment than on paper. Start from scratch and repeat until it works!
#4. Produce and present more prototype variants
Don’t stop at just one prototype. One of the advantages of 3D visual furniture design is that everything is digital, so changes can be applied on the fly. Use 3D renderings to create more variations of the original object, change shapes, colors and materials, and show them all off! Even if a dozen fail, a few will certainly find a target audience. Your finances will suffer a little at first, but in the end, it will pay off handsomely – the ROI of photorealistic rendering is second to none.
#5. Receive your first orders and fine-tune the best design
Now that you have photorealistic product visualizations and people ready to buy them, you can start taking orders and filling warehouses with goods. It’s better to accept orders for things that don’t yet exist than to wait for the official launch with goods that are just gathering dust.
Now armed with modern technology and tools like 3D printing, you can be sure that your product launch will be a success. Start using 3D furniture design today with our professional 3D rendering services!
