Creating 3D animation video attracts investors and facilitates sales

The effectiveness of 3D animated video is well documented. While architectural perspectives are very useful in your marketing campaigns, the use of an animated video propels your real estate projects in an exceptional way.

With the multiplication of broadcasting channels, 3d animation video for real estate is more and more used by professionals in the sector.

Posted on social networks or on real estate agents’ websites, the 3D real estate animation will make a lasting impression on potential customers.

3D animation video is also very useful for raising funds from investors. The video will present the project in its entirety and highlight its key points.

Case study: creation of a 3D animation video for real estate

Le Studio 3D has a solid mastery in creating interior perspectives. Whether it is in the showcasing of furnitures or architectural spaces, we have on many occasions demonstrated our know-how with furniture dealers and interior architects.

While browsing our portfolio, our client asked us if we were able to create a 3D animation video with characters. We took up the challenge. Here we explain how we did it and what the result was. We hope that you will like the video and that it will encourage you to entrust us with the creation of a 3D animation

The creation of a 3D animation video starts with the precise definition of the project

In order to fully understand the project and thus define the precise quote for the animated video, we needed the building plans (AutoCAD files). From there, we were able to study the surface area of each space and estimate the time needed to produce the real estate 3d animation video.

In this case, the animated video was intended to promote a senior residence. The client wanted to see 3 small spaces constituting an apartment and 4 common spaces. For more realism and attractiveness, characters had to be inserted in the 3D animation.

In our case study, we will present the construction of a sequence and then reveal the video as a whole.

Inputs needed to create a 3D animation video

The creation of an animated video always starts with the collection of all the necessary data to faithfully reflect the project.

This starts obviously with the plans of the building but also with the number of characters or the style of decoration to insert.

Virtual construction of the space

Once we have all the data in hand, we begin by building the space. We scrupulously follow the architect’s plans, respecting the dimensions, the location of doors and windows, the orientation, etc.

Then, we deliver a preview for validation of the space’s construction. This preview also permits the client to indicate where to place the decorative elements.

Choice the interior decoration of the real estate 3D video animation

Although we can propose a decoration which will be modified by the customer, the fastest way is for the customer to choose the furniture which will decorate the space. To do this, he can choose among 3D objects that we have in our library or buy them directly on specialized websites such as 3dsky or Design connected.

The space is then furnished according to the client’s comments and a preview is delivered that can be modified.

Inserting animated characters into the 3D animation video

Animated characters add realism and life to the real estate presentation video. To respect our client’s wishes, we used Axyz-design’s animated characters. Axyz-design offers dozens of characters that can be animated according to pre-set sequences and can be modified in many ways.

Once the decoration validated, our client chose which characters to insert. This resulted in several adjustments, but once approved, everything was in place to prepare the actual animation.

The creation of a 3D animation video is a succession of fixed images

To create a high definition animation video that is perfectly fluid, we use the cinematographic technique that consists of putting images end to end with a slightly moving camera angle. For best results, we use 25 frames per second, the standard in cinema.

But before we start rendering all these images (1500 images for 1 minute of film!), we have to make sure that our client likes the camera path. To do this, we provide an animated preview of the sequence. If this is validated, we can move on to the final stage.

Real estate 3d animation video delivery

Once all the previews of the sequences are approved, we send the resulting files to a render farm that will perform all the rendering of the images. For the sequence presented, which lasts only 10 seconds, we had to make the rendering of 250 images. But for the whole project which lasted 1min20, 2000 images were necessary to produce the requested 3D animation video.

Here is the final sequence of this space:

How is the price of a 3D animation video creation made up?

The cost of a 3D animation depends on several criteria:

• The number and size of spaces to be modeled,
• Indoor, outdoor or mixed video,
• Choice of decoration from our library or purchase from a 3D object bank,
• Length of the video – knowing that the rate is degressive beyond the first minute,
• Insertion or not of characters,
• Retouching of images and editing…

All these parameters are taken into account when calculating the cost of a 3D animation video. Its realization requires a lot of work. And usually, when the client doesn’t know exactly what he wants, several corrections are needed during the different stages of production, which can add to the price of the video.

But when we see the result after editing, the client is often very satisfied and knows that the benefit outweigh the costs.

And here is the complete real estate 3D animation: