Product visual in the virtual photo studio, the complete guide to boosting your sales
If you look at the product visuals below, you might assume that what you’re seeing is real. However, with advances in photorealistic 3D visualization technology, it’s harder than ever to tell what’s real and what’s virtual. The composition of a product visual in a virtual photo studio is based on photographic content, but everything is done by computer. In this article, we’ll take you step-by-step through the process of producing a 3D visual. Let’s get started!
How is a visual produced in a virtual photo studio?
Discover the art and science of 3D visualization from artists and furniture experts. In the following lines we’ll explain the process adopted by our 3D Studio to create a product visual in a virtual photo studio.
Data collection
The first step is to gather as much information as possible (moodboard, inspirations, photos of the furniture to be reproduced, etc.). The aim is to have all the elements required to bring your ideas to life. It’s a close collaboration between you and our team of 3D artists.
What do we need? As many visual cues as possible. Our service is to provide you with a visual produced in a virtual photo studio that meets your expectations in terms of decoration and design. To achieve this, we need a detailed sketch or moodboard. Our role: to understand the desired decorating style and to harmoniously position the product.
Furniture modeling and scene creation of a product visual in a virtual photo studio
Once the design elements have been determined, we move on to designing the 3D scene. It’s a bit like the work of a set designer. This stage consists of imagining the environment and ambience by putting in place the various components: walls, windows, doors and star furniture.
We can work on visuals produced in a virtual photo studio in any format, while making any necessary adjustments. If you haven’t yet designed a 3D model of your product, our team will take care of it for you. Simply send us your product photos, and we’ll take care of the modeling. As for the accessories, we’ll draw from an extensive library to reproduce the chosen decorating style.
To fine-tune the scene and bring it to life, we adjust the lighting sources and carry out several test renders to ensure that the modeling and furniture textures are faithful to reality.
Retouching options
Studio 3D offers 2 free corrections of the visual produced in the virtual photo studio.
During this phase, we make final adjustments to the generated image based on your feedback. We’ll accentuate colors and correct contrasts to highlight the main features of your project. We’ll add lens effects, reflections and accessory elements if they weren’t already present in the 3D scene. In short, we’ll enhance the image to promote your project to your target clientele.
Delivery of visual product in virtual photo studio
Once you’ve completed this final step, your product photo is ready. It’s time to admire this artistic work of art detailing the different aspects of your product. This splendid rendering has been created thanks to your imagination and the creative energy of our artists.
The product visual in a virtual photo studio, the essential marketing tool
Just like a classic photo shoot, the visual produced in a virtual photo studio arouses real, deep-seated emotions. In fractions of a second, it conveys a message that can be grasped at a glance. Thanks to the product’s situational setting, it’s easier to vary your furniture in as many colors as necessary in the environment of your choice. The use of this technology in the furniture industry has taken the online shopping experience to the next level. The truth is, visitors to your online furniture store don’t have the opportunity to actually touch or see the product you’re offering. The only way they can get a more or less real idea of the furniture is through the visuals produced in a virtual photo studio that they see on a screen. So, to give your customers the opportunity to project themselves as if they were in a real showroom, you can choose between different types of rendering to adopt, depending on the situation to be highlighted.
Studio, packshot or cyclo rendering
This type of rendering is a close-up visual presentation of a product. It is generally used to present an item on a marketplace or on your e-commerce site, your product catalog or any other marketing support. The packshot allows you to show the product in a more presentable form than a simple rendering on a white background. Some marketplaces require their suppliers to produce standardized studio renderings, in line with lighting and texture rendering standards. So, using studio rendering, you can see what a modeled object would look like in a real environment, with realistic lighting, shadows and environment rendering. Studio rendering is therefore an ideal option for having different prototypes of your products without having to actually create them.
Staging the product
When it comes to buying a product online, customers buy according to their needs. But impulse buying is always the order of the day. In this case, visuals produced in a virtual photo studio are a really effective technique for arousing your customers’ emotions and leading to sales.
Contractors can show prospects what their furniture will look like, from all angles and at different times of day. Marketing teams can use photorealistic renderings in e-mail and social networking campaigns, website content and brand portfolios to attract new customers.
What’s more, the visual produced in a virtual photo studio is a marketing tool in its own right. Thanks to our technique of staging your furniture, we enable your customer to imagine the product in their own home. In fact, product staging is an essential step in the final design of your rendering. So, instead of spending exorbitant sums to rent a luxury villa or decorate an indoor or outdoor space, we offer you a solution that’s both economical and profitable. Creating the right ambience for your home furnishings is an insightful way to reduce your marketing costs and get the right backdrop for your visual produced in a virtual photo studio.
Product variations
Would you like to present your furniture in all its color and material variations, while saving money in the process? Opt for the virtual photo studio product visual. Thanks to this technique, customers can explore the furniture in every detail. Likewise, the ability to create different variations of the same product, all from a single model and with the same set-up, saves you time and money. By entrusting us with the design of your product visual in a virtual photo studio, you’ll be able to present your furniture in different colors, textures and materials.
The 360° product view
An ideal tool for challenging the competition and presenting your furniture at its best, the 360° view brings your product to life. This option, which you can apply to your product visual in a virtual photo studio, enables you to provide your customers with product content that’s as immersive as it is impressive. Today, there’s no better way to reproduce the in-store shopping experience than with 360° viewers.
Video animation
When a piece of furniture is presented on a virtual medium, it’s difficult to highlight its various functionalities. For a successful and effective customer experience, it’s important to animate your product visual in a virtual photo studio. 3D video animation of your furniture allows you to show off the different features of your product. It’s the best way to emphasize what sets your product apart from the competition. It’s also the best way to present your furniture’s strong points.
When words or images don’t convey your vision or message, video animation does. A 3D animated video is the format that best conveys your product’s features.
As you can see, the visual produced in a virtual photo studio is a powerful tool that helps furniture retailers and manufacturers present their ideas to customers, boost their marketing and promote their business.
