More and more marketing companies are using this technique in their communication services. In fact, this tool alone is rising to enormous challenges in terms of marketing visibility. But is 3D animation really an advantage when it comes to boosting visibility? We’ve investigated for you.
The purpose of 3D animation
When launching a classic advertising campaign, the first goal is to attract more visibility and thus increase your customer base. Sometimes, however, it’s necessary to change strategy to reach new audiences, and this is where 3D animation comes in.
We’ve noticed that more and more people prefer to watch videos or animations to choose a company’s services. The use of the Internet, Smartphones and other new technologies is only adding to this trend.
Video is therefore designed to meet the needs of a new audience looking for increasingly interactive interfaces and marketing videos rather than articles or slogans.
The advantages of 3D animation
3D video animation is full of advantages. We may think that a photo is sometimes enough to highlight a product, but that’s not true. Let’s take a closer look at the advantages of 3D animation.
Presenting a real estate project with a 3D animation video
It’s easy to choose between presenting a property on plans or showing it on video. A real estate animation video lets you showcase the project’s strong points. It’s the ideal way to facilitate sales at real estate fairs, or to promote your property on social networks or your website.
3D real estate animation is created from your plans and moodboards. We faithfully reproduce the spaces and furnish them according to your inspirations. Sequences are prepared according to the storyboard. After previews for validation, we launch the 3D animation renderings. For every second of video, 25 visuals have to be rendered by the computer – which partly explains the relatively high cost of video.
Highlighting products in ways other than photos
Let’s face it, some products, such as vegetables, ready-made meals or certain appliances and equipment, can’t be highlighted by a simple photo. A 3D animated video can easily show the modularity of a piece of furniture – as is the case with this electric bed.
Sometimes, this visual barrier makes advertising campaigns difficult to carry out. 3D video is the solution to this problem. It provides a perfect visual rendering of products that are difficult to represent. Thanks to 3D animation, everything can be adjusted so that the appearance is perfect.
Target a wider audience
Designers of 3D animations are overflowing with imagination to reach a large audience with a single video. They can imagine different universes in which they will represent the object in order to emotionally captivate a wider audience.
It’s impossible to do this with a photo, which will only represent the object in one reality. They can even go so far as to customize the animation to suit the target audience. What’s more, with the special effects that software can create and the quality of the images, customers will quickly feel captivated by the animation, making them want to find out more about the product presented, or even buy it.
Adapting advertising to every time of year
It’s well known among advertising specialists that an ad will reach more people if it’s in tune with a certain time of year, holiday or event. Christmas is the best example.
Adapting the marketing campaign to holidays or events is a real added value for the product. When you use a classic campaign without 3D animation, you have to start the whole campaign all over again. This is no longer necessary with 3D modeling.
In this case, it’s simply a matter of rebranding the campaign, which can be done in no time at all. You can even ask the designer to provide a complete campaign, with seasonal, holiday or event-specific variations.
The cost of a 3D marketing animation
Contrary to popular belief, 3D animation is no more expensive than a simple photo shoot. Prices offered by Le Studio 3D range from €50 to €70/second, depending on the complexity of the video.
Obviously, if you’re asking for a more complex animation, the cost will be higher. The advantage in terms of price over a photo campaign is that everything is done by computer, so there’s no need to travel to a specific location for a photo shoot. The virtual world provides everything you need, without having to move.
In conclusion
In conclusion, 3D animation has nothing but advantages when it comes to highlighting a product. In terms of cost, it’s no more expensive than a traditional campaign. What’s more, it’s a much less restrictive method. In short, 3D animation in marketing is a tool you can’t do without.
