Photo-realistic rendering of furniture undoubtedly offers economic and organizational advantages over conventional photography. That’s why so many companies today choose 3D to showcase their products. In fact, the creation of photo-realistic furniture visuals is the most appropriate solution for easily setting the mood of furniture, without logistical worries. With this in mind, some of the world’s leading furniture manufacturers are taking advantage of the benefits of professional 3D visualization.
The rise and adoption of new IT tools now make it possible to present any product in a way that was unthinkable just a few years ago.
To sum up, in this article we’ll explain :
- for whom is photo realistic furniture rendering intended?
- what are the advantages of photo realistic furniture rendering?
- how can photo realistic furniture rendering improve your marketing?
However, before we talk about the above 3 points, let’s explain:
What is photo realistic furniture rendering?
A photo-realistic rendering is one in which the result is as realistic as a photograph taken with a camera. The computer-generated visual reproduces objects and their textures: with the same shapes, colors or light refraction.
The graphic designer can then :
- Produce a realistic rendering of the furniture
- Reproduce a scene you have in mind
- Create a furniture prototype
- Show a 360° view
- Create a virtual showroom
What are the advantages of photo-realistic furniture rendering?
More and more furniture manufacturers are resorting to what might be called augmented furniture reality. Ikea, Maisons du Monde, La Redoute: all these brands have adopted photo realistic furniture rendering to showcase their products. And their choice is no accident.
Here’s how this revolutionary marketing tool increases conversions while reducing costs.
Lower costs
Producing computer-generated visuals helps you make considerable savings over conventional photography methods. Thanks to virtual reality, you can promote your furniture without having to organize a real photo shoot, with all the logistical hassles that entails.
What’s more, photo-realistic furniture design can be used as a promotional tool on a variety of media. You can order :
- photorealistic indoor or outdoor visuals to showcase your products,
- studio renderings, far more aesthetically pleasing than simple clipped renderings,
- a 360° viewer to display your furniture from every angle,
- high-resolution renderings for catalog or poster printing,
- 3D animations to present the functionalities of modular furniture…
Photorealistic rendering
First, the furniture is modeled and rendered for customer approval. The graphic designer-modeler faithfully reproduces the furniture from photos or plans. Textures are reproduced identically: respecting their color, grain, natural light refraction, etc.
The graphic designer then takes over to create a scene based on the customer’s moodboard. The space is constructed, building materials applied, furniture arranged according to the layout plan, light sources adjusted to produce a realistic and flattering effect. The result is submitted to the customer, who can then request modifications 2 times, free of charge. The second or third version is usually the right one: the visual is finalized.
Greater flexibility
Imagine having to photograph 4 living rooms of strictly identical design, with only the fabric varying? Imagine the effort, time and energy you’d have to put into organizing their photoshoot!
The furniture visualization service makes this effortless, starting only with the reference photograph of the living room – used for modeling – and fabric samples. The models are then “dressed” with the appropriate texture and rendered, from any viewing angle, up close and from a distance. Zero effort on your part.
Fewer restrictions
3D visualization offers real creative freedom. For example, you can display your furniture in a vast villa overlooking the motherland, without having to rent it out. All you have to do is select the furniture you wish to showcase and choose an example of the villa of your choice. The graphic designer takes care of the rest to bring the whole scene to life.
Prototypes can also be staged, allowing the client/marketer to test the public’s reaction to the new model.
In the case of premium models or modular furniture, you can opt for a video animation highlighting the furniture’s strong points.
How can you improve your marketing with photo-realistic furniture rendering?
Today, photo realistic rendering is a key element in digital marketing. By creating communication media based on reality, you’ll be better able to convince your customers.
Material for your communication
Today’s consumers have learned to automatically filter the visual content they ingest: they only retain images that capture their interest. Hence the importance of presenting aesthetic, captivating and original visuals.
Augmented reality for furniture brings your products to life, helping you to market your products more effectively, whether you’re a furniture manufacturer or a pure player in the furniture industry. With the help of this technology, you can :
- reinforce brand image with visuals designed with the same artistic touch,
- feed social networks with impactful material (grandiose scenes, short videos…),
- present the product from every angle, with more aesthetic studio renderings or an innovative 360° viewer.
A better customer experience
Augmented reality for furniture impresses your customers with visuals that are indistinguishable from reality. With this technology, you can turn your ideas into reality. All we need to create is a mood-board as polished as the result you expect.
With 4K renderings, we can focus on the smallest details of the furniture. Customers will easily see the texture and other details that make your furniture unique.
Likewise, customers will be able to project themselves into their purchase, thanks to the integration of furniture into an environment that reflects possible functionalities.
Conclusion
Online furniture sales have become highly competitive, and it has become vital to stand out with communication materials that are outstanding, high-quality and interactive.
Thanks to the creative freedom offered by 3D, more and more industry players are turning to photo-realistic rendering of furniture to showcase their products. The solutions are many and varied: you’re sure to find the one you need on our Services page!
