3D photo-realistic service: photography 2.0

Did you know that the brain processes visual data 60,000 times faster than textual information? This explains why many furniture manufacturers and distributors use the 3D photo-realistic service for their marketing campaigns. This type of service makes it possible to create content that corresponds exactly to what consumers are looking for. They can visualize the merchandise, examine every detail, and, thanks to furniture staging, project themselves and imagine the product in their own homes.

In this sense, there’s something magical about photorealistic renderings: starting with a simple photo of the object, the 3D studio sets it in a flattering environment, enabling the customer to understand how easy it is to use. The 3D visuals created thanks to the 3D photo-realistic service perfectly illustrate the item’s technical features, qualities and design details. In short, this type of visual content provides enough information and reasons to make an impulse purchase. Isn’t that the best-case scenario for any marketing campaign?

And for those who still have doubts about the usefulness of the photo realistic image creation service, here are 7 reasons why you should embrace “photography 2.0”.

#1. Create customized scenes with the 3D photo realistic service

Today, it’s no longer a question of offering images simply to illustrate your furniture. It’s all about creating visuals that grab the attention of an increasingly fickle and volatile target audience. You need to capture their attention with visuals that really speak to them. The 3D photo-realistic service answers this problem more effectively than any other solution.
To illustrate our point, we can take as an example the product a customer recently entrusted to us. It’s a connected loudspeaker that can be used by a senior couple as well as newlyweds. For both targets, 3D rendering artists can create different versions of ambiences, taking into account their needs and desires. They can add branded accessories and create different interior styles that match the lifestyle of specific customers. Older people, for example, will appreciate an ambience with valuable furniture arranged in a plush apartment, but where the speaker would blend into the décor. This is what we created for our customer, as you can see in the image above.

We could have created a variation of this ambience by creating an environment adapted to a younger target. For example, by choosing an industrial style, in a loft and more contemporary furniture, highlighting the speaker.

#2. 3D photo service encourages customers to stay longer on the site

It’s obvious that when web users are offered compelling, quality content, they’re more likely to stay on the site long enough to grasp the message you’re trying to convey. And for them to stay on the site, the information presented has to interest them, educate them and give them insight they care about.

In the case of furniture retailing, the 3D photo-realistic service provides comprehensive product information. For example, 3D animation shows the features of modular furniture. 360° views of a piece of furniture allow you to examine the object from every angle. Slideshows show all the different colors and textures of an item, and so on. In short, this type of 3D service makes it possible to create content that will arouse the interest of anyone visiting a website.

#3. 3D photo-realistic service: renderings that capture emotions

Impulse buying relies on the ability to reduce the consumer’s resistance to the act of buying, to relax and charm them. And what could be better than beautiful visuals to invite customers to project themselves into your world? Our 3D photo-realistic service enables us to recreate every possible atmosphere. This enables people to better understand how the furniture will be used in their personal lives and, consequently, increases the chances of it being sold.

Marketing science also teaches us that the colors chosen can have a positive influence on consumer behavior. So it’s a good idea for retailers or furniture manufacturers to choose colors or textures that inspire confidence or invite relaxation. Since all variations are possible – and at a lower cost – e-tailers can order different visuals and test which ones have the most influence on consumers, then put them forward.

#4. CGI generate more views on social media

As you know, a furniture company with no social media presence has little chance of getting noticed. In fact, 90% of marketing managers say that using social media has boosted their market visibility. Hence the appeal of the 3D photo-realistic service: to create a visual that can be used everywhere – on a website or social media, in apps or other advertising platforms. This saves money and time, and at the same time increases a company’s online presence.

3D animation is also an excellent way of presenting a furniture collection. A video is much more widely shared on social networks than visuals, and therefore generates more engagement. It is also more easily sponsored on Facebook, for example, which ultimately increases the flow of visitors to an e-commerce site.

#5. Interactive 3D renderings are more likely to spread on the web

You just want your images to go viral on the Internet. Here again, 3D, with its photorealistic rendering, enables you to produce innovative visual solutions. For example, we can model a piece of furniture and couple it with an Augmented Reality application. We can also create 360° views that present a space or revolve around an object. The zooms and multiple declinations or configurations made possible by 3D viewers offer a truly remarkable customer experience. By word of mouth or sharing on social networks, this tool you’ve developed to facilitate sales will reach a wide audience.
In fact, the 3D viewer is a very interesting 3D photo-realistic service for several reasons:

• it accurately and completely shows the technical aspects of the product as if he were standing in front of a prospect. They can examine it in detail, almost touching it.
• this type of content is more likely to be shared between communities on social networks.
• the 3D viewer, with its online configurator, enables extreme personalization of the furniture, so you can always propose a piece of furniture with the ideal colors or textures for the customer.
• this technology can be distributed across a wide range of communication channels, helping to convey an innovative image.

#6. Enhance your email marketing with the 3D photo-realistic service

The 3D photo-realistic service can breathe new life into your email marketing campaigns. It’s even unavoidable when you consider that emails featuring visual elements generate a 650% higher engagement rate than text messages. Photorealistic 3D visuals will reinforce your message. You can even personalize e-mails so that everyone can identify with them. The result is higher interest, click-through and conversion rates.

You could imagine a personalized email campaign with furniture inserted in scenes appropriate to the customer’s taste. If you have information in your database about previous purchases, you could deduce a style, a type of decoration, that defines them. It’s then up to you to segment your customers and send them visuals with the appropriate decor: Scandinavian, industrial, design or plush…

Because in addition to a simple description, subscribers need a quick demonstration of the product. That’s what a 3D rendering can do. You could, for example, add a 3D animation showing the features or even a 360-degree view of the product to examine the item from any angle. Of course, it all depends on the technical capabilities of the emailing service provider. However, photorealistic 3D rendering is proving its worth as a creative tool in email marketing.

#7. Mobile applications and 3D: a successful customer experience with 3D photorealistic service

Les applications mobiles, couplées avec le service photo réaliste 3D, permettent des résultats stupéfiants en termes d’expérience client. La Réalité Augmentée en est un très bon exemple.

The myty.app application lets users choose furniture from a vast library of brands and designers, then point to their interior to see the selected piece of furniture appear. They can then evaluate the product from numerous angles and immediately decide on a purchase without even leaving their home.

This new way of selling furniture is starting to become a real mainstream trend. Already a pioneer in the use of 3D visualization, Ikea has been fine-tuning its AR app since 2017. The updated app now allows multiple pieces of furniture to be visualized in the same space.

The 3D photo-realistic service definitely has a bright future ahead of it. 3D settings can be used to arouse emotions, generate public reaction, be shared on networks or used in your email campaigns. More advanced 3D technology, such as 360° viewers and augmented reality, offer you the means to stand out from the crowd. Are you convinced? Go for 2.0 photography!