How do I sell on Groupon?

Many manufacturers, wholesalers and suppliers are wondering how to sell their products on Groupon. Indeed, after launching into the marketing of services – restaurant lunches, hotel weekends and beauty treatments – Groupon now offers a shopping category featuring a wide range of products, from connected watches to home furnishings.
As a result, many sellers want to become Groupon partners. But how and why should you sell on Groupon? Here’s how.

The benefits of selling on Groupon

Groupon is a merchant site that offers special deals to its customers. For a short period of time, visitors can take advantage of exceptional offers: discounts often exceeding 80%. In addition to being limited in time, these products are only available in limited stock. This creates a sense of urgency in the customer’s mind, as they rush to buy before stock or time runs out.

With over 1.2 million average daily unique visitors , Groupon is the 8th largest e-commerce site in France. This makes it difficult for other e-commerce sites to compete. For a newcomer looking to develop sales, Groupon is a formidable platform for building brand awareness and, in turn, traffic to your website.

4 steps to selling on Groupon

How do you sell on Groupon? It all boils down to 4 steps:

1. Contact Groupon and introduce yourself

All you have to do is fill in an introductory form with a few details about yourself, including the products you’d like to sell through them. For an even more immediate response, you can also contact the site by telephone on 01.81.70.03.12.

2. Collaborate with a sales manager

If your products fall into a category offered by Groupon, a sales manager will contact you and work with you to determine the best way to sell as many of your products as possible. It’s important to know your ability to fill new orders. It’s not a question of accepting 1,000 orders when you can’t deliver more than 250…

Together, you will determine your selling price: it must be attractive enough to make your product visible and trigger purchase intentions, while allowing you to generate a sufficient margin.

3. Offer in place: get ready to deliver!

When your offer goes live, all your teams need to be ready to fill orders. So it’s a good idea to prepare your stocks in advance. Your logistics must be infallible, and the products you sell must be free of defects: beware of bad reviews, which can be very damaging. “You don’t get two chances to make a good impression!

4. Optimize your campaigns to boost sales

When you own your own e-commerce site, you have access to a host of useful tools for analyzing and developing your customer base accordingly. Fortunately, the same applies to Groupon, which offers its partners numerous online tools for :

• consult sales trends,
• analyze your customers in detail: profile, geographical location, satisfaction,
• personally thank your customers for positive reviews or, more importantly, solve problems that arose with your customer before a negative review was published,
• track order payments.

Based on these indicators, you can adjust your prices, increase your campaigns, negotiate better margins and develop your sales.

 How to sell well on Groupon: the use of 3D visualization

How do you sell on Groupon if you’re selling furniture, mattresses or other items that people prefer to try before they buy? The solution is to put the product in the right situation. As we explained in our article on the best way to sell a mattress on the Internet, your customer needs to be able to imagine the comfort of your piece of furniture, or imagine this decorative item in their living room.

The best way to do this is to create a 3D environment for your products. Thanks to 3D modeling, an experienced 3D design agency will be able to represent your furniture from any angle and place it in a room, adding an up-to-date decor. What’s more, with 3D visualization, the possibilities are endless: you can zoom in on parts of the furniture, rotate it from any angle, and vary the colors and textures to your heart’s content.

In this way, 3D staging of furniture offers a great deal of freedom at a fraction of the cost of a photo shoot. The latter requires not only the rental of a photo set on which to take the photos, but also the purchase of all the decorating accessories, the rental of a truck to take the furniture to the location, the unpacking and repacking of the furniture (watch out for the slightest scratch!), and the payment of the photographer…

Whereas 3D visualization of furniture is much simpler: starting from a photo of the piece and its dimensions, we are able to model the furniture and insert it into the desired ambience. From the first draft, you can request any modifications you like until you have the perfect photo, which can be adapted as you wish.

Moreover, when you ask your sales team how to sell your furniture on Groupon, they’ll point out that it’s mandatory to present several photos describing the product for sale, as well as a setting for the product. These photos must be of high quality: you can’t simply use photo inserts (which are usually very poorly rendered). The 3D furniture rendering service is therefore generally the most advisable and least expensive.

How to sell on Groupon: our customer’s case study

Le Studio 3D‘s customers are furniture and mattress manufacturers. One of them, a French mattress manufacturer, uses Groupon’s services to develop its sales: in fact, it’s its primary source of revenue.

Since Groupon requires its partners to provide high-quality visuals, our customer turned to us to create 3D scenarios of his mattresses. From a few photos, like the one below, we were able to create an extremely realistic picture of his mattress.

As you can see by hovering over the following image, we took care to faithfully reproduce every detail of this mattress. To date, over 80 buyers have ordered this French-made mattress. This success has prompted our customer to order a further 15 visuals – and the adventure continues!

To sum up, if you’re wondering how to sell on Groupon, it’s because you’ve understood the benefits of using this platform. Once you’ve contacted us and set up your campaigns, you’ll need to highlight them with attractive visuals – and the best (and cheapest) way to do this is to use our 3D furniture visualization services!