Mattress manufacturers and retailers know it well: it is not easy to sell mattress online! The reason is simple: the mattress is one of those products you like to try before you adopt. When choosing a mattress, we want to lie on it, appreciate its firmness or flexibility, and for children, to joyfully jump on it.
In this regard, mattress retailer is confronted with the same problems as a shoe seller. How to sell online a product that you usually try? The solution proposed by many marketing experts: let the customer project himself. For example, shoe sellers take pictures of models wearing their pair of shoes and the public imagines themselves wearing them.
The same is true for bedding manufacturer who wants to sell mattress online: you have to encourage the customer to imagine the mattress at home, in a beautiful decoration. This necessarily involves taking care of the mattress design and taking pictures (real or realistic 3D mattress renderings). The next step is to propagate these images on as many e-commerce sites as possible.
To sell mattress online, take care of the design of the mattress covers
This is a new trend that mattress manufacturers will have noticed: design is everywhere and does not miss the mattresses. They must be unique to stand out from the competition. In addition to comfort or technology, mattress producers must work hard to design an attractive mattress cover in order to sell mattress online.
This is especially true for mattress sales online. Customers see dozens of photos per page and it is often the innovatively shaped mattress that makes them stop at the offer and pay more attention to it. In addition, a stylish design conveys a notion of luxury in the buyer’s mind and makes it easier to sell high-end mattresses.
Being referenced on the most popular shopping sites
Given the abundant offer of bedding on the Internet, it is difficult for a mattress manufacturer to stand out, especially if its brand is not well known to the consumer. To increase its sales, he will have to multiply his presence online. In addition to its own website, which will have to be referenced effectively on Google, the mattress supplier will have no choice but to go through famous shopping sites such as Amazon, Made or Overstock.
Indeed, these sites are a powerful leverage to make your brand more visible. Initially, you may have to offer attractive prices in order to make your first mattress sales. Then, several buyers will probably register positive opinions on the brand, thus creating a snowball that will mechanically lead to further mattress sales online. Thereafter, having acquired a good reputation, you will be able to increase your prices to a more reasonable level.
Selling mattress on the internet thanks to 3D renderings
However, in order to sell mattress online, whether through retail sites or on its own website, mattress manufacturers or suppliers will have to promote their offers in an attractive way.
As you know, when an Internet user browses a showcase site, he or she is faced with a very large choice of items. To make the difference with your competitors, offering a simple photo of the mattress on a white background is not the best way to stand out. Indeed, mattresses tend to all look the same.
To increase its odds of being able to sell mattress online, the supplier will therefore have to showcase its products. Rather than organizing a very expensive photo shoot that can easily exceed 1000$/picture, and which requires a lot of logistics, the ideal is to make CG renderings.
Thus, a very realistic mattress rendering will catch the attention of the website visitor. A beautiful 3D visual in a trendy atmosphere will make it easier for the customer to project himself. Thanks to a faithful modeling of the mattress and a high definition realization, the visitor will be able to zoom in on the image and inspect the smallest details of the mattress: patterns, design, seams….
As you can see on this CG rendering, we can almost imagine how comfortable the mattress can be. The chosen colors, brightness and furniture enhance the product.
In addition, thanks to these very realistic 3D mattress renderings, online retailers are more likely to promote the product. Mattress manufacturers and retailers will gain in visibility as their products will be presented in the first results of the queries.
In conclusion, in order to sell mattress online, manufacturers or retailers in need of notoriety will have to showcase their products with realistic 3D renderings and establish partnerships with marketplaces. Despite the fact that they will have to cut back on their margins, they will recover this loss of profit on the volume of orders.
Are you a bedding manufacturer or reseller and would like to sell mattress online faster? Contact us today and let us know what your challenge is. We will be delighted to present you our realistic 3d renderings services.
How to outsource the creation of your architectural perspectives?
