3D renderings + online sales = winning equation!

Boost your sales with CGI product photography

CGI product photography is the process of modeling any object and inserting it into a virtual environment, in order to obtain a photo-realistic picture. The underlying objective is to produce confounding realistic images at a lower cost than a photographer.

But what is the use of this photo-realistic product image? What is the added value of a French studio? What are the advantages of CG visualizations? Get all the answers to these questions in this article.

What is the purpose of CGI product photography?

With the multiplication of online competition, it is becoming increasingly difficult to find a place for yourself in the “virtual landscape”. Especially since the number of retail e-commerce sites is constantly increasing, with +24.8% for 2017 (worldwide). But can we do without it when we know that retail e-commerce sales accounted for 10.2% of global retail sales.

Whether you have your own website or use well-known marketplaces, the objective of CGI product photography is differentiation. Imagine browsing dozens of pages, browsing through hundreds of offers: what will make you stop at a specific article? Its price? Certainly. Its description? Not sure you would take the time to read it. In fact, it is its image that will make you focus on the product.

Take the example of these two images of the same product. In your opinion, what is more selling? There is no comparison! The CGI product image set in photo-realistic situation will undoubtedly attract the customer, especially if the latter sees dozens of white background cut-out photos appearing and only a few 3D visualizations standing out from the crowd.

The other advantage of CGI product photography is that it gives an impression of professionalism. We can already imagine the efforts made by manufacturers to highlight their products. And if a craftsman has taken time to take a picture of his work, it is because he is proud of it. This underlies a real added value to the product and improves the brand image.

Create several CGI product photography at a competitive price

The advantage of choosing a CGI rendering studio to create a photo-realistic 3D lifestyle scene is that it can produce several shots of the same product. Thus, it is only necessary to model and showcase the product once. Then the graphic designer will be able to create several 3D visuals of the same item in different views.

And what is the point of having several CGI product photography renderings of the same product? Simply to avoid self-competition. You might know that it is not uncommon to be your own competitor online. Imagine that you present your products on your own website, at a price that allows you to generate a comfortable margin. However, to achieve a high volume of sales, you have entered into a partnership with a marketplace such as Amazon, where you offer the same item at a lower price.

If you use the same picture to present your products, many Internet users may discover that these products are cheaper elsewhere! They would then leave your site to provide themselves on the marketplace: say goodbye comfortable margin and get ready to share your profits!

That’s why Le Studio 3D offers 3D rendering versions at very affordable prices so you can get many versions of your 3D lifestyle scene. And these variations also apply to different colors.

CGI lifestyle scenes to test decorating ideas

Lifestyle CGI product photography are also an invaluable tool for interior designers. Indeed, to materialize his ideas and submit them to his customers, the decorator will be able to use 3D visualization to arrange a space, match textures and colors, and furnish as he imagines.

In this case, CGI product photography is a decision-making tool. By presenting his project in a photo-realistic way, the decorator will be able to propose several options to his client, who will choose wisely. This is very different from proposing a sketch to your client and talking to him to help project himself!

With a picture of what his future interior will look like, the customer will be able to make all his remarks and the designer will only have to comply with them. No more wasting time, going back and forth or misunderstandings: the architect/decorator will thus respect his deadlines and budget. In other words, Lifestyle scene of furniture allows a real return on investment!

Then, the decorator can insert the CGI rendering on his website to make it appealing. Visual recycling is always good!

The benefits of working with a French 3D rendering company

France is renowned for its creativity and attention to detail. Le Studio 3D is no exception to the rule: all you have to do is to look at our portfolio to judge the quality of our CGI product photography.

The other advantage of using our services is our experience in different decorative styles. We are equally skilled in contemporary, Scandinavian, European, Middle Eastern and Arab influences to create unique CGI renderings.

Our account managers speak English, French and Arabic, which allows you to precisely define your needs, regardless of the language spoken.

However, many of you think that hiring a French CGI company is expensive. Good surprise: our working concept allows us to offer prices that are among the lowest on the market. All you have to do is compare: ask us for a quote today and compare with the competition, you will be surprised!