How to evaluate the services of a 3D perspective artist?

3D visualization gives property developers, architects and other real estate professionals a high level of visibility, enabling them to visualize a real estate project before it is built. In this way, it arouses the interest of target customers and convinces potential buyers. In other words, a 3D perspective service brings projects or products to life. Evaluating such a service helps professionals avoid setbacks, and underlines the importance of the role played by this 3D specialty.

Why use a 3D perspective artist?

First and foremost, creating stunning visuals of your architectural or furnishing projects, whether under construction or not, will increase the interest of your target audience. With a vision of the rendering in its environment, your customers will project themselves into your world, visualize every detail of the project, and appreciate all the subtleties of your choices.

On the other hand, if you think you can do without the services of a 3D perspective artist by creating your own perspectives, you need to take a look at the training and skills required and mastered by the specialist in the field. An experienced 3D graphic designer is up to date on software, training and new technologies, all of which combine to deliver stunningly realistic results. He makes sure to push the boundaries and use a variety of techniques to communicate your campaign and guarantee to showcase your products/projects.

Using state-of-the-art digital solutions, the 3D perspectivist creates visuals that reproduce exactly the plans and scenery designed by the project owner.

Outsourcing this activity will save you time and money: no need to invest in equipment, payroll or training. You mobilize your resources in your core business and let the 3D perspective artist express his art.

How is the price calculated?

The two main variables that strongly influence the cost of a 3D perspectivist‘s service are the workload and the specificity of the task. This is why, generally speaking, the professional can propose pricing based on an hourly rate or a fixed package that includes the entire design process.

#1. The complexity of the task: which expert will you need?

As you might have already guessed, the cost of a service depends on its complexity. But what do we mean by complexity? In fact, every project is different, and we always have to respond to specific customer needs. Generally speaking, however, 3D architectural perspective artists provide 3 types of service:

• interior architectural perspective
• exterior 3D perspective
• real estate animation video

Each type of rendering is different in terms of production, and may require the intervention of specialists with the appropriate skills. The composition of a living room will not require as much expertise as the reproduction of a building, the elevation of its walls, the research of textures and urban layout… For example, the modeling of a real estate complex requires the help of an experienced architect, and the production of videos that of more experienced 3D perspective artists.

So, we can say that the scale of the project affects the price of the 3D perspective artist‘s services. Of course, costs can be revised downwards. This is the case, for example, when the customer provides us directly with 3D plans, requests renderings at lower resolutions or longer turnaround times.

# 2. Time spent as a 3D perspective artist

Workload is obviously the factor that will impact on the cost of producing quality visuals. In order to create a photo-realistic architectural perspective, the 3D perspective artist must assimilate the customer’s vision, model the space, reproduce the materials, add lighting, choose viewing angles and, finally, retouch the visual.

Rendering time is also an important factor to consider. Producing a 4K resolution visual will take between 4 and 8 times longer than a 1080p HD resolution visual, and thus go from 45min for the HD visual to 4h for a 4K rendering. Understandably, this can quickly become a problem when shooting videos at very high resolutions, when you consider that every second of video is made up of 25 renders!

3D perspectivists are therefore accustomed to billing their work in man-days, and their daily rate will depend on the complexity of the task to be produced.

To get an idea of hourly rates, you can read the article on CGI prices to gain an even better understanding of the costs involved in this service.

How to judge the quality of architectural perspectives?

The quality of renderings is a largely subjective notion. But there are several tangible criteria by which you can judge the quality of a 3D perspective artist‘s work. The image can have an artistic cachet, that slight patina so appreciated by architects, or on the contrary, be absolutely photorealistic. At Studio 3D, we’ve chosen the latter approach. Pushing photo-realism to the extreme, reproducing the building’s architecture and exposure as closely as possible to reflect the light and its immediate environment.

For us, the most accurate visualization of a real estate project is the true criterion for selecting a 3D perspectivist.

Whatever your project, a 3D Perspectivist will help you visualize your product, stage it, make it work with other elements and create a harmony that will give Internet users and future customers a precise idea of the architectural project.