3D exterior rendering for furniture makes marketing easier

The warm weather is here, and with it the need to present your new furniture collection. Whether it’s for point-of-sale display or for download, the furniture catalog is still a must-have for furniture marketing.

For years, the only option was to have a photographer shoot the merchandise. But given all the logistics involved, and thanks to advances in 3D techniques, another, far more practical option is emerging: 3D exterior rendering for furniture. With these virtually created photographs, you can now order your visuals from the comfort of your desk!

How do I create a 3D rendering for furniture?

To understand how easy it is to use the 3D rendering service for furniture, we’ll explain how it’s done.

1. Input data

To get started, we need the following elements:

• Photos (front, profile, back) or a plan of the furniture,
• dimensions
• photos of particular points on the item (zoom in on a texture, a pattern, an important detail…)
• an inspirational image of the scene you’d like to create, or a detailed
• moodboard explaining what you’d like to achieve.

2. Creation process

The creation of a 3D exterior rendering for furniture is a 3-step process:

• Furniture modeling: we create a 3D model that faithfully reproduces the furniture and its textures.
• Scene creation: based on the moodboard, we build the scene, apply textures and decorate according to the desired style. The 3D model is then inserted into the scene for rendering.
• Corrections: the first rendering is submitted to the customer, who can request modifications to the model, textures or details of the scene. A second version is then delivered – which can be modified again.

For further details, please read our case study on this subject.

3. Examples

Here are some examples of 3D visuals for outdoor furnishings:

The advantages of 3D outdoor rendering for furniture

1. Zero logistics, everything done remotely

This is the most practical advantage for any salesperson. You don’t have to wear the logistician’s hat, scout the location or worry about the weather on the day of the photo shoot. With our 3D outdoor furniture rendering service, everything is done remotely.

Imagine the weight instantly lifted from your shoulders: you won’t have to supervise the routing, unpacking, assembly and repacking of dozens of pallets of merchandise! You won’t have to juggle the desires of a photographer and a decorator hired for the occasion. You won’t have to choose between a shoot in St Tropez, Brittany or the Alps. It’s all done virtually, from the comfort of your office – or home, if you telecommute!

2. Infinite variations

Another great advantage of outdoor 3D rendering for furniture is the possibility of creating a wide variety of variations. For example, a 3D studio can modify the textures of an item to make it take on as many shades as desired. A scene can also be modified to visualize other furniture models.

By reusing models or scenes, you’ll get a return on your investment. And by comparison, the more variations you have, the more advantageous 3D will be over a traditional photo shoot. Imagine having 5 different colors for an outdoor living room: it multiplies the volume of merchandise you need to transport from your warehouse to the shooting location. In this sense, the more variations you have to produce, the more interesting it will be to use 3D outdoor furniture rendering.

3. Reuse a model for other scenes

Social networks are hungry for new publications. Marketing therefore needs more and more images – and it’s not just renderings on a white background that will generate engagement.

With 3D, we can easily reuse a 3D model in a new scene. This was the case for our customer, who wanted two scenes, one with a summer feel, the other with a winter feel. Do you have any idea what it costs to rent 2 villas, transport the products, set up the decor and photograph the same show? Probably much more than the cost of modeling the furniture and creating 2 scenes!

4. Visualize your prototype before production

Visualizing a prototype before it’s built is an advantage unmatched by traditional photography. Are you hesitating between different colors for your furniture? What shape will appeal most to your customers? Is it possible to drop-shop with this service?

3D exterior rendering for furniture is the solution to all these problems. With the ability to model from plans, AutoCAD or STEP files, Le Studio 3D can showcase your prototype or a piece of furniture offered by a drop-shipping supplier.

5. Increase interactivity

Interactivity with your customers is increasingly essential to stand out from the crowd. Unlike traditional, static photography, 3D can create solutions that encourage customers to interact and project themselves:

• Create a 3D configurator enabling customers to personalize their furniture
• Design an animated video to highlight the advantages of modular furniture, for example.
• Visualize a piece of furniture using a 360° viewer, allowing the customer to see the item from every angle.
• Create 3D models for augmented reality (AR)

There’s no longer any need to demonstrate that 3D can be a real help when it comes to marketing furniture. In addition to reducing your communication budgets, 3D exterior rendering for furniture makes your work much easier. The infinite possibilities offered by our services allow you to give free rein to your imagination. Don’t hesitate to contact us , whatever the uniqueness of your project!