To describe the power of video animation for real estate, imagine the scene: you’re at a real estate show, looking for a good-value investment. As you peruse the stands amidst the eclectic crowd, your eye is drawn to a video that stands out from all the architectural photos. Here, you see the project as if you were visiting it: general atmosphere, natural lighting, layout, finishes… all the details are there, and of course, you take the time to watch the animated real estate video all the way through. This gives a salesperson time to approach you: “Did you like the concept? Would you like to know more about this project?”
Real estate video animation has the ability to capture the audience’s attention, wherever they are: at a real estate show, on a social network feed, on TV or on your website. But the advantages of 3D animated video don’t stop there. Find out in 5 points why the animated architectural perspective has become a must-have in real estate marketing. And as an added bonus, we’ll let you in on some of our trade secrets for producing videos of this quality.
Video animation for real estate: 5 marketing advantages
Stand out from the competition with an animated architectural perspective
As you’ve no doubt noticed, when it comes to real estate sales, technological innovations are shaking things up. We now have to adapt to a more demanding public in terms of customer experience. Gone are the days when simple architectural perspectives could sum up a real estate project.
Today, we’re talking about virtual visits, augmented reality, extreme personalization, connected homes and more. To present all the advantages of a home, “static” is no longer enough. Video animation for the real estate industry does just that, showcasing all the advantages of a project.
This new way of presenting a real estate project allows you to stand out from the crowd. Between dozens of projects presented in much the same way (using plans, mood-boards or architectural perspectives), the prospect’s attention is immediately drawn to a high-quality 3d animation.
Get your customers thinking with real estate video animation
A walk through the space, a focus on an original aspect of the project, a glimpse of the finishing touches… real estate video animation presents a project in a realistic way, helping customers to project themselves into the home. This immersion is sometimes impossible to convey in words or still images.
An animated architectural perspective lets you visualize original concepts. Would you like to present the general architecture of a building, but it’s still in the planning stage? Video animation for real estate can recreate a drone flight and reveal the entire project. An innovation in terms of modular layout is difficult to explain with photos? 3D animation reproduces your concept realistically.
No matter how innovative, your idea can be rendered in 3D video. And when your customers can visualize the added value of their property, they’ll be much more inclined to invest.
360° interactivity, a presentation that’s increasingly in demand
Undoubtedly more affordable than video animation for real estate, 360° visuals are a new trend in the industry. Architects and developers can use this method to present architectural projects and help immerse customers.
Created from a number of 360° images, the virtual visit gives customers the freedom to wander through the space and appreciate all the subtleties of the project. Realism being the strong point of this type of presentation, the customer can decide to buy solely on the basis of this virtual visit.
To satisfy technology enthusiasts and stand out from your competitors, you can use VR headsets to give a tour of your future property.
Broadcast your real estate video animation on social networks
Today’s social networks are essential for reaching the widest possible audience, but the algorithms of these sites don’t favor all publications in the same way: a photo won’t be shown on Internet users’ feeds in the same way as a video.
In fact, it’s imperative that your Facebook posts translate into engagement on the part of your followers. The more people interact with your content, the more that same publication will be shown on other users’ News Feeds. So it’s crucial that your publications inspire those who see it to interact with it.
And it’s a proven fact that, between the publication of a photo or article and that of a video, it’s the video that gets the most interaction.
Recycle your real estate animation videos
Did you know that it’s possible to reuse video animation for real estate? This is made possible by the way 3D animations are created. As we explain in the next chapter, video animation is created from a succession of HD visuals. It is therefore possible to select a few images and use them as a classic architectural perspective.
In addition to these “screenshots”, you can ask your 3D service provider to produce original visuals from the project. This is because the project is modeled as a whole from the plans supplied, and even if one of the video sequences doesn’t present a particular point you’d like to emphasize, it’s still possible to extract it later. After all, everything will have been worked out beforehand: space modeling, layout, lighting, etc. A simple 3D rendering of part of the space will give you a different 3D architectural perspective.
This versatility will help you save on the cost of presentation equipment, allowing you to allocate the remaining budget to other purposes.
Video animation for real estate: how it’s done
Many of you are wondering how to achieve such high quality real estate video animation. Although we explain this in the case study on 3D animation, here are a few secrets on how to make a 3D animated video.
Faithful construction of spaces
Our customers need an animated architectural perspective that is as faithful as possible to the architectural project. That’s why it’s essential to follow the plans provided to the letter.
To achieve this, an experienced architect takes the plans supplied by the customer and reproduces the project identically. His knowledge of standards and requirements in terms of materials and finishes facilitates the work of the 3D artists who will then work on the real estate video animation project. As a result, prospective buyers who rely on video to help them purchase a property will have no unpleasant surprises between what they see and what they get.
25 renders/second
To produce a quality real estate animation video, you need to reproduce the cinematographic technique of 25 frames per second. Studio 3D uses this method for its animations.
So, for every second video we produce, we use 3Ds Max to create 25 3D renderings, with the camera moving very slowly. As a result, when the images are placed end-to-end, the viewer gets a very fluid impression of movement. What’s more, the quality faithfully reproduces the resolution of the 3D renders: 720p, 1080p or 4K.
Anima characters
More and more customers want animated characters in their real estate video animation. Characters make it easier for viewers to immerse themselves in the video: they immediately understand the volume of the space, and the video feels more lively and user-friendly.
At Studio 3D, we chose to work with Anima© characters. These are very user-friendly, modular and configurable, and their appearance is quite photorealistic. As you can see from this video, some of the characters are static, but their degree of realism is even more convincing,
Video animation for real estate is therefore an innovative approach to enhancing the customer experience. What’s more, the use of such a video strengthens your brand image: not all developers will have the opportunity to use this service. However, the real estate animation video is a fantastic tool for reaching a wide audience, thanks to its distribution on social networks, in-house or at real estate shows. And when the video is reused, you amortize its cost and obtain a new communication medium at the same time.
If you think your project would be better promoted using video animation for real estate, contact us and let’s discuss your project!
