3D product visualization: to be used without moderation!
Sales in the furniture market grew by 4.1% in 2019 to more than 13 billion euros. E-commerce pure players are keeping pace with the trend, and today capture 7.3% of market share. To top it all off, the current health situation is prompting buyers to turn more and more to online stores. This is the perfect opportunity to stand out from the competition and present your products in the most attractive way.
However, as Covid is obliged to do, organizing photo shoots, with all the associated logistics, is a risk that today’s companies would prefer to avoid. Since the 3D product visualization service is provided exclusively remotely, furniture professionals are increasingly turning to this specialty. And don’t be fooled into thinking that 3D product visualization is more expensive: take a look at our photo-shoot vs. 3D visualization comparison to see for yourself. The visual creation service costs between 30% and 50% less than organizing a photo shoot.
The cost and convenience of 3D product visualization are not the only advantages of this service. Discover the 7 ways to promote your products effectively!
Launch your products before production
When you’re doing BtoC on the Internet, successfully selling an item with only photos on a white background has become a real challenge. Internet users see so many identical products that it’s hard to hold their attention. The only solution is to stage your furniture in attractive, surprising settings.
Having established this, the question arises as to how to carry out a photo shoot when your item isn’t physically there, whether it’s still in production or on its way? This is where 3D product visualization comes in. Starting from a simple photo, or sometimes a plan, the 3D graphic artist will be able to put your item in a very realistic situation. This is particularly useful when you’re drop-shipping or testing the public’s reaction to a prototype. If the public doesn’t respond, you’ll be able to improve your product or change your offer without having to sell off your stock!
Improve the design phase with 3D product visualization
This ability to visualize a prototype in a real-life situation enables you to test public reaction. For example, a furniture or home furnishings manufacturer will be able to measure the enthusiasm of its audience on social networks for a prototype. He’ll be able to learn from the comments made on the web to fine-tune his product.
We can also imagine a manufacturer using 3D product visualization to test several prototypes in the same environment, and then polling the public to find out which one appeals most. Different colors or textures, a slightly modified design… visual variations are quick to produce, and can even make staging more profitable.
Establish an emotional bond with the consumer
It’s no secret that emotion is a determining factor in the act of buying. So, no matter how impeccable the quality or how inexpensive the furniture, if it leaves the customer unmoved, it will go completely unnoticed in the store. And unfortunately, a photo shoot will always be too expensive, and the decor will always be limited to what the photographer has available.
On the other hand, 3D product visualization offers the possibility of testing an infinite range of configurations, so that the item can be presented in a variety of styles and moods. This approach will increase the number of customers interested in the furniture. For example, you could use a classic, luxurious scene to attract a senior clientele, and reuse the models in a loft or industrial-style scene to target a younger clientele.
Animated 3D product visualization when image alone is not enough
3D imaging can be very useful when it comes to demonstrating the advanced features of a piece of furniture. Retractable beds, sophisticated extension tables, electric recliners, space-saving furniture… many items can benefit from 3D animation.
In the case of multifunctional furniture, animated 3D product visualization is ideal. It allows the customer to understand the added value of the product at a glance. And above all, 3D furniture animation leaves no room for misunderstandings and potential returns.
Present your products in detail
Click here to see the image in 4K
There are two types of consumer: those who are sensitive to the beauty of ambience, and those who want to know everything, to appreciate the smallest details. That’s why more and more manufacturers and retailers are relying on both aspects to boost sales.
Ambient visuals generally serve to attract the consumer’s attention. But to persuade them to buy, it’s a good idea to present shots from different angles, if possible zooming in on the furniture’s strong points. However, when it’s not possible to take photos properly – prototypes, pre-launch campaigns, drop-shipping, etc. – product visualization is the ideal solution. -3D product visualization is the perfect solution. Thanks to cutting-edge model modeling and very high-resolution rendering (4K), a 3D studio specialized in the production of visuals for furniture can provide you with the visual material to convince your customers.
Ambient visuals to develop your network presence
3D product visualization expands your reach on social networks
As you know, if you want to stand out on social networks, you have to satisfy their insatiable appetite for media. Presenting articles on a white background won’t create the buzz they’re looking for. On the other hand, video animations or surprising atmospheres will always have an effect on your audience.
Thanks to the product, viewing angle and staging variations made possible by 3D product visualization, you’ll be able to make the most of your original visuals by obtaining numerous visuals at lower cost. Each variation can be broadcast, and will appear to your audience as new. All the more reason to share!
360° 3D product visualization: the ultimate weapon
The advantage of 3D furniture modeling is that it can be reused in a variety of ways. The 360° viewer is one of these highly effective promotional tools. Thanks to 3D product visualization, web users can see the item from every angle. Some viewers offer the possibility of zooming in on the product to appreciate every detail.
In addition to the ability to turn the object in any direction, some applications allow online configuration of the product, giving customers the opportunity to personalize their furniture to the extreme. In addition to offering a better customer experience, these new tools help to differentiate our products from the competition and enhance our brand image.
