How to reduce your marketing budget with photo realistic product visuals
Photo realistic product visuals enhances a brand’s image by providing quality images used in marketing campaigns. But it also significantly reduces your budget. How is this possible? “Time is money! By making our lives easier, the computer rendering process offers unlimited possibilities in a short space of time.
Imagine a marketing manager in the furniture industry who has always wanted to try out luxury design visuals to attract more affluent customers, but has had to give up for budgetary reasons. Prototyping high-quality products, renting a mansion, decorating an interior to match the furniture – even the most basic requirements for such a photo shoot are far beyond the means of many companies.
With the advent of photography 2.0 and photo-realistic product visuals, our marketing manager will be able to achieve settings that are as seductive as they are convincing. Discover 5 ways to get lifestyle product visuals without breaking your budget.
#1 – Test your sets with photo-realistic product visuals
To create a product catalog, marketers need to imagine a set for each range, or sometimes each product. It goes without saying that the construction of sets and the necessary logistics add up. Add to this all the time wasted: obtaining quotes from various suppliers, scouting, organizing travel, unpacking and repacking merchandise…
All these time-consuming tasks can be avoided thanks to photo realistic product visuals. With little effort or expense, marketers can obtain HD visuals in a wide variety of atmospheres. You can order 3D scenes created from scratch using the examples provided, or choose one of those presented by the 3D rendering studio.
The first variant can give life to a unique, customized concept, while the second saves a lot of money while retaining photo-realistic quality.
#2. Add exoticism to your visuals
To stand out from the crowd, high-end brands organize photo shoots in prestigious locations. A beautiful setting, exemplary items and a good photographer are all you need. But not everyone can rent a mountain chalet or seaside villa for a photo shoot.
But that doesn’t mean there isn’t a way to achieve the same results at a much more affordable cost. And by affordable, we mean thousands of euros in savings.
Using a photo-realistic product visual creator gives professionals the opportunity to bring any concept to life. Exotic locations in the background, luxury in profusion, unique decorations – 3D artists can create any idea you have in mind with just a few clicks. Imagine placing your outdoor living room in a villa in Rio without having to leave your desk!
#3 – Stop making prototypes: visualize them!
Regardless of the manufacturing process, prototypes present the same problem to the marketing manager as drop-shipped furniture. The merchandise is not physically available, but a marketing campaign still needs to be launched. And in the case of prototypes, there’s the added cost of prototyping and manufacturing variations of the product.
These obstacles are driving more and more manufacturers and online merchants to turn to photo realistic product visuals. Without the need for physical samples, 3D visuals can be designed from drawings, photos and even simple descriptions in some cases. What’s more, 3D product models can be reused and modified for future marketing campaigns. It’s a doubly advantageous solution.
#4 – Change product details at any time with photo-realistic product visuals
One of the most obvious drawbacks of traditional photography is its inability to change or adapt images once the shoot is over. Sometimes the product design has to be revised several times during the creation process, or the staging has to be adapted to the target segment… In such cases, marketers have no choice but to start the whole shooting process all over again, inflating an already large budget.
The 3D visualization service, on the other hand, is the perfect solution. The photo-realistic product visual can be revised as often as necessary, with 3D artists able to correct images during production or after delivery. This solution allows marketers to experiment with different scenes and choose the one that has the most impact.
#5 – Make your photorealistic product renderings viral
And what better way to test the virality and appeal of a visual than on social networks? By proposing several scenes on Facebook, for example, the marketing department can monitor social indicators and determine which photo-realistic product visual is most likely to appeal to the greatest number of people. This form of polling validates the best staging, enabling the choice of which image will be promoted on merchant sites.
But these days, marketing strategies are becoming increasingly innovative, and it’s vital to be at the front of the pack. To this end, CGI production is an important tool for delivering engaging visual content such as video animations or 360° visuals. Each innovative solution makes its own contribution to product promotion.
Photo realistic product visuals offer marketers and manufacturers the opportunity to try out the latest trends in visual marketing, while saving their budgets. Because even the most stunning photos can no longer impress prospects, it’s time to move towards more interactive content. Photo-realistic product visuals provide a wide range of reusable and customizable visuals.
Would you like to optimize your marketing campaigns while saving money? Contact Le Studio today and benefit from 3D product visuals tailored to your promotional campaigns.
