How CGI furniture render meets your needs

In the furniture industry more than anywhere else, visuals play an important role in sales. Although it can be accessory in traditional distribution channels, CGI furniture render become essential when it comes to online sales.

As you already know, designing 3D visuals greatly facilitates the work of distributors or furniture manufacturers:

• zero logistics, no photo studio to rent or technical team to hire;
• everything is done remotely, from product photos or modeled files (.STP, .FBX, etc.) and even from plans;
• the possibilities of creation are unlimited, allowing even to realize prototypes.

To exist, an eeCommerce site needs a lot of visuals. Whether it is to embellish the home page, present a collection or a category of products, stage the furniture or present it on a white background, offer furniture variations, you will inevitably need to rely on a CGI agency specialized in furniture.

To prove it to you, here is how we could use product visualization to enhance a website.

#1 – Greet your visitors with striking photography

It is imperative to capture visitors’ attention when they arrive on your e-commerce site. Generally, we choose beautiful scenes whose goal is to diffuse an atmosphere, a tone, an identity to the brand.

We can then create several atmospheres that repeat the same theme or with complementary subjects. CGI furniture render is not only focused on the product but gives the tone of the brand. By seeing these pictures, the customer will immediately understand what type of buyer this site is aimed at.

#2 – Group your collections in a CGI furniture render

The categories of furniture as well as the products of the same range can be illustrated with CGI furniture render. We can imagine grouping several models of chairs in a scene to let discover all the seats offered by the site. Or group all the models of a range in the same atmosphere.

Here, the advantage of Le Studio 3D is to allow you to reuse your models in different scenes, to decline colors or different shots, allowing you to obtain a large quantity of visuals. This way, you get a better return on the price of the modeling and the scene.

#3 – Take care of your product description

The description of the furniture you want to sell should be as detailed as possible. Of course, you can put the product in the right atmosphere to allow the buyer to understand in which style of decoration the furniture would go. But you should also present views of the product from several sides so that they can appreciate all the details.

To do this, you should choose your 3D service provider based on the rigor and accuracy of his models. Because the buyer relies on the product’s renderings: if the modeling is wrong, the buyer would legitimately have the right to send you back the product for non-conformity!

#4 – Use 4K renderings for zooms

Never lose sight of the fact that your customer can’t physically touch or see your merchandise. Everything is done through a screen, and that’s what makes selling furniture on the internet so difficult.

When you want to zoom in, you will potentially reveal defects in the modeling or the texture. This is why CGI furniture render must always be faithful in the reproduction of the model. This requires a real skill and know-how, whether in the search for textures or the reproduction of the smallest details of the furniture.

#5 – Present your furniture differently with Advanced Packshot

Renderings on a white background are not the most beautiful visuals that can be used to present a piece of furniture. The studio rendering, with a drop shadow, is already more attractive. But CGI furniture render allows us great freedom of imagination, such as making an Advanced Packshot.

To do this, we take the furniture model and stage it in a minimalist way, with appropriate lighting and a few accessories. The visual focuses on the furniture but remains less stripped down than a classic white background.

#6 – Animate your site with video produced by CGI furniture render

Some modular furniture would benefit from being shown on video. We can show how a sofa bed or an electric bed is deployed. We can also show how a folding bed works and how it saves space. Virtually anything is possible.

Indeed, we use the same techniques as for the CGI furniture render to make a video animation. We start by modeling the furniture in its different positions, we build the scene, adjust the lights and execute the rendering. The renderings. Exactly 25 renders per second of animation. In this way, we obtain a fluid and realistic video.

#7 – Promote your website with CGI furniture render

In addition to your website, you will need 3D product renderings to promote your brand through all distribution channels. Whether it’s for social networks, press, or online advertising, you’ll be able to use the help of Le Studio 3D to get beautiful visuals.

As each channel – online advertising, social networks, press – requires a specific visual format, you will need a wide variety of pictures. Le Studio 3D can realize :

Renderings on a white background or banners in a specific format for advertising:

“Seasonal” atmospheres, created for certain occasions and broadcasted on the networks:

Meticulous compositions mixing several articles for the press:

To stand out from the crowd, your visual identity must be based on impeccable imagery and be able to evoke an emotion in the visitor. CGI furniture render manages to produce all the necessary imagery to accompany the development of commercial websites. Whatever your needs, your media or your formats, we will be able to create visuals that meet all your expectations.