3D visualization of outdoor furniture, a vector of emotion

 

The warm weather is here. With them comes the desire to bask in the sun, gather with friends, enjoy the garden and watch the kids frolic. For outdoor furniture retailers, the arrival of the summer months means the opportunity to generate the lion’s share of sales for the year.

In France, however, the season for selling outdoor furniture is short, spanning just a few months: between the arrival of fine weather in May and the end of July – because few customers are inclined to buy garden furniture as summer draws to a close. The period is therefore short and intense – competition is fierce and you need to be able to stand out from the crowd.

Whether you’re selling your furniture over the Internet or in-store, the one thing that’s sure to encourage a prospect to buy is to be able to imagine the resin lounge, parasol or deckchairs in his or her garden. To achieve this, 3D visualization of outdoor furniture is the least expensive way to stage your furniture in the most luxurious situations.

 

The benefits of outdoor furniture 3D rendering

 

#1. 3D visualization of outdoor furniture stimulates the imagination.

 

Most of your customers don’t own an infinity pool with a breathtaking view of the Mediterranean, a lush garden or an architectural house. Yet when your customers see this type of outdoor furniture staging, they subconsciously grasp the message being conveyed: owning this type of furniture adds a touch of luxury to one’s garden. “Come on darling, if we can’t afford a €30,000 swimming pool, we can treat ourselves to €750 garden furniture!”

And marketers make no mistake: to sell well, you have to sell the dream. And the best way to do this is to use visuals featuring your furniture in inspiring settings. That’s why 3D visualization of outdoor furniture is an indispensable tool for enhancing your offer. To see for yourself, just look at this image of a garden set:

3D visualization of outdoor furniture

And the 3D visualization of the same outdoor furniture:

3D visualization of outdoor furniture

It goes without saying that 3D visualization of outdoor furniture conveys emotion. You can immediately imagine the luxurious setting, the warmth of an afternoon by the pool, and even glimpse the sea in the background, hidden by abundant vegetation… In short, an intimate luxury where you’d like to spend the whole summer! Your customers will imagine themselves in this charming atmosphere and want to experience it – at least touch this dolce vita, at least enjoy the comfort of this garden furniture.

 

#2. Outdoor furniture 3D rendering allow an infinite number of variations

 

We can’t stress enough that 3D visualization of outdoor furniture is an affordable service. To see for yourself, read our article showing examples of our prices.

Imagine the cost of renting a charming villa, the logistics involved in bringing all the furniture to be photographed, the accessories, the photographer, the photo retouching, the repacking of the furniture… in the hope that the weather will be perfect that day! Don’t let yourself be held hostage by the vagaries of the weather: opt for 3D visualization of outdoor furniture. What’s more, you’ll be able to create a multitude of variations at an extremely affordable cost, and with highly realistic fidelity.

Take a look at this suite of outdoor furniture 3D modeling. These different shots allow the customer to appreciate the garden furniture in its entirety.

#3. Outdoor furniture 3D modeling from the comfort of your office

 

Are you sitting in your office in Paris or elsewhere in the northern two-thirds of France, overwhelmed by the omnipresent greyness, and wondering how to take beautiful photos? Are you already discouraged by all the logistics involved in setting up a photo shoot on the french riviera? Because taking a photo of a piece of furniture outdoors requires a colossal amount of work: scouting for the right location, negotiating the rental of one or two days for the photo shoot, finding the photographer, buying the decorative accessories, organizing the photo sessions according to the weather… In short, a real headache!

But with CGI of outdoor furniture, everything becomes much simpler. When you work with an agency specializing in 3D staging, such as Le Studio 3D, all you have to do is supply photos of your furniture and inspirational visuals of what you want. We’ll take care of the rest!

After a first trial version, you can make comments and request changes to elements of the 3D visual. Once the modifications have been validated, your ultra-realistic photos are delivered in high definition.

No staff to manage, no logistics or weather vagaries: 3D visualization of outdoor furniture is guaranteed to deliver extremely convincing visuals at the best value for money!

 

Are you curious to see your furniture staged in a sumptuous setting? Give in to temptation and contact us today for a quote!

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Mehdi Sicot

Mehdi Sicot est le co-fondateur de Le Studio 3D, studio de visualisation 3D créé en 2017. Il pilote le studio au quotidien et accompagne promoteurs immobiliers, architectes et fabricants de mobilier dans la création de leurs visuels : perspectives d'architecture, insertions paysagères pour permis de construire, visites virtuelles et mises en scène 3D. Sur le blog, il partage son regard de terrain sur la 3D appliquée à l'immobilier et à la commercialisation.

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