The 3D visual design service that’s good for you

E-commerce is booming, currently accounting for 12% of the furniture market, and is set to take 15% of sales by 2020. The race is still on for those who know how to equip themselves perfectly. In our opinion, the 3D visual design service is the most effective way to stand out from your competitors, present your products in a photorealistic and original way, and distribute your photorealistic visuals to a large number of partner sites.

To fully understand the benefits of using the 3D visual design service for furniture manufacturers and retailers, let’s simply put ourselves in our customer’s shoes.

The 3D visual design service explained step by step

So, let’s say you know an Asian supplier of a trunk bed from which you can expect a profitable margin. However, the supplier only provides a cropped photo and the characteristics of the bedding. To present the product in the best possible light, he calls on our 3D visual design service to set the scene for the bed and its various features (open, closed, storage…).

Based on the characteristics and the photo provided by our e-tailer client, we proceeded to the complete modeling of the chest bed so that it could be inserted into the staging to be created later. The textures had to be precisely researched and reproduced, and the volume and softness of the seat reconstituted.

This 3D modeling of furniture allows us to insert it into any setting or shot: top, bottom, ¾, zoom…

To create the 3D staging, we seek to understand our customer’s design tastes. Scandinavian? Industrial? Classic… All our customer had to do was select a few inspirational photos and send them to us.

After going back and forth a few times to correct details in terms of design, upholstery tones or decorative objects, we delivered extremely photorealistic 3D visuals of furniture that he was able to insert on his website.

The advantage of using our 3D visual design service is that you can benefit from additional declinations and 3D renderings at a reduced cost. In fact, once you’ve set the scene and modeled the furniture, all you need to do is orient the camera differently to obtain additional shots.

This is very practical when you want to showcase the functionality of a piece of furniture. Our customer took advantage of the opportunity to select a few of these to deploy his offer on larger retail sites (Groupon, Amazon, Made.com, etc.).

With the 3D visual creation service, color variations are also possible at reduced cost, since all we have to do is modify the texture of the furniture. The only cost is the additional rendering.

Our customer chose this option to sell a gray version of the chest bed shipped from Asia. This visual will have amortized the cost of the first 3D visuals, as our customer will be able to sell a 2nd product from a single model.

Having a relationship with a French mattress manufacturer, our customer wanted to insert a specific mattress model on the trunk bed. In this way, he could kill three birds with one stone: sell the mattress, the trunk bed or the bedding as a whole.

We modeled the mattress and inserted it into a new setting.

The advantages of the 3D visual design service

The 3D visual design service offered by Studio 3D offers the following advantages:

• The customer saves time: the design task is totally outsourced, with no need for the customer to travel anywhere or attend any meetings. All the Studio needs is an inspiration photo to create the 3D visual, and a few corrections later, it’s ready for distribution.
• The customer saves money: you don’t hire a designer, you don’t buy the necessary equipment or training, you don’t pay social security contributions – you delegate all these tasks to the marketing and sales department, which knows exactly what kind of visuals it needs to promote its products.
• No photo studio: you won’t have to argue with a photographer who wants to impose his own decor and ideas to justify his outrageous fees. You won’t have to rent a villa by the sea or in the mountains to get great shots.
• No logistics to worry about: your furniture will stay where it is, no unpacking or scratching! You won’t have to delegate someone to follow the transport of your goods from your depot to the photo studio.
• A price defined in advance, no surprises: you know the price of each visual from the outset. Your budgets are respected – and so are our estimates.
• Impeccable quality: we take great care to ensure photo-realism, and if necessary, we go back over design details.
• Short lead times: from order to first delivery, you can receive a first version of your 3D visual in just 3 days.
• A single French contact: from the initial information gathered in your quote request to the final delivery of the visuals, you’ll deal with just one contact.

What type of professional uses the ambience service?

Le Studio 3D is used wherever you need to reproduce an image, an idea or a project that you have in mind but would like to visualize. This can range from architects wishing to take part in a competition, to engineers wishing to study the aesthetic rendering of an invention still at the prototype stage.

Although we generally work with the first 4 types of supplier, here are all the professionals likely to use our 3D visual design service:

• Manufacturers and retailers of furniture, and more generally anything related to the home
• Retailers of bedding (mattresses, electric bases, etc.)
• E-commerce players,
• Real estate: developers, architects, interior designers, landscapers, real estate agencies,
• Manufacturers of bathrooms, faucets, furniture… / kitchen fittings
• Manufacturers: visualize innovative concepts or present oversized machines
• Communications and advertising agencies
• Technical design offices, engineers, inventors…

How much does it cost to create a 3D visual?

That’s why we’ve written this article: How much does CGI cost?

Of course, these prices are given as a rough guide, and only a well-considered quotation will reveal the full cost of the 3D visual design service.

To get a more concrete idea of our service, take a look at our case studies.

And because images are worth more than words, what do you think of our latest creation, based entirely on 3D visualizations?