3d image visualization : 5 advantages for easy sales

Have you ever noticed that traditional photography is being used less and less in marketing? Whether it’s to promote a property development or to showcase a wide variety of products, marketing increasingly relies on 3d image visualization to create perfectly adapted visuals.

This is primarily due to the cost and effort required to produce a photo shoot. For example, in the furniture sector, the marketing team has to have all the prototypes – and all their variations! – and transport them to the photographer. You’ll also need to call on the services of a specialized decorator, who will build the scenes using decorations that you’ll need to buy. The photographer and decorator will then have to create a suitable scene for each set of furniture, then modify the scene for each new set. For each set of furniture, the accessories needed to decorate each scene must be provided: a real logistical headache.

Advertising campaigns also require a wide range of visual material. Photos have to be adapted to the specific uses of marketing: platforms, formats, social networks, websites, product descriptions, and so on. Preparing so many visuals for a traditional photo shoot is not always enough to produce all the visuals requested. And if a photo or environment is modified at the last minute or for a special occasion, a new shoot is required. Worse still, if the product delivered doesn’t correspond to the sample ordered, you won’t be able to shoot again for that product alone.

On the other hand, our 3d image visualization service overcomes all these drawbacks:

• no logistics: our object library can reproduce any atmosphere
• dematerialized: the 3D service is provided entirely remotely, using descriptive product photos
• extreme customization of formats, environments and shots
• unlimited variations of product colors, sizes and textures.

But there’s even more to 3D visualization. Here are 5 reasons why you should add Le Studio 3D to your list of must-have suppliers!

#1 –3d image visualization is profitable

If you’re at all interested in film, you’ll have an idea of the scale of the equipment required to make a movie. You can easily imagine everything that goes into making a great sequence: set or unusual location, decor, furnishings, costumes, lighting, camera and the plethora of personnel who make it all work.

Without being on the same scale, traditional photography requires energy and a budget that are incommensurable with 3D visualization. You have to assemble all the furniture to be promoted and transport it to the photographer, you have to buy decorations or rent them, pay the photographer, the props man, the handlers…

These are all expenses you can do without, thanks to 3d image visualization . All it takes is a few basic photographs of furniture or any other object to create stunningly realistic visuals. The scene is quickly created according to your preferences, and the product model is inserted. The camera and lighting are then adjusted to produce the rendering. This work takes 2 to 4 days and allows the model to be reused in a multitude of ways, making the 3D service all the more profitable: you can reuse the model and the scene in a multitude of ways.

#2 – 3d image visualization is adaptable

One of our customers wanted to showcase furniture in a variety of colors in its catalog. The range was presented in a palette of 6 colors, with around 15 pieces of furniture in the collection (low chair, stool, armchair, round table, oval table, extendable table…), each set comprising 6 to 8 pieces…

In order to shoot the entire range, over a hundred pieces of furniture would have had to be taken to the photographer! And this range represented only a small part of his entire catalog!

3d image visualization takes a completely different approach. All we need is a photo of the product and the colors to be applied – and the magic happens! We’re only limited by the machine’s computing time, which can be significant for complex or very high-resolution creations.

Producing the fifty or so visuals will have required a week’s work, directly subcontracted to Studio 3D. The creation of 3D visualization considerably reduces your efforts and involvement: as a marketing specialist, you don’t have to put on a logistician’s hat! On the other hand, some of the creative work falls to you. You have to think up the moodboard, look for inspirational visuals, gather photos of the product to be modeled, manage to describe the perfect mood for this article.

#3 – The unlimited creativity of 3d image visualization

3d image visualization generates creativity. Whether it’s the customer’s, when he knows exactly what he wants, or the 3D Studio’s, when the customer gives us carte blanche. We can also start from an atmosphere chosen by the customer and reproduce it almost identically.

With 3D, we can modify all or part of a composition, change the colors of any element, modify the textures of all coverings or vary the luminosity. At Studio 3D, we offer 2 free corrections after the first version. This ensures that you get exactly what you want.

#4 – 3d image visualization : flexibility and attention to detail

As mentioned above, 3D services save you a lot of time. You don’t have to prepare the photo shoot with all the associated logistics. Our computer-generated images can be produced in 2 to 3 working days.

However, for high-volume orders, it’s best to prepare in advance. Hundreds of products cannot be produced in just a few days. A schedule that can extend over several weeks is necessary to create the images for an entire catalog.

When using a 3D service, remember to provide the 3D artist with as much information as possible. In fact, the more detailed and well explained your project is, the fewer corrections there will be to make – and the shorter the delivery time.

#5 – Visualize your prototypes and take advantage of drop-shipping

Prototypes are to be understood in the broadest sense. Whether it’s a revolutionary retractable bed, an innovative lighting design or a luxurious coffee table, 3D delivery lets you bring your project to life, visualizing it as it would be once designed. This allows you to better appreciate the product, fine-tune it if necessary, and start marketing it before it’s even created.

Using simple photos to create stunning stagings makes the drop-shipper’s job much easier. You don’t need to have your products in stock, or even a sample, to get great visuals. All you need are the photos supplied by the furniture supplier. The 3D service is therefore the ideal ally for drop-shipping.

3D service opens up a world of possibilities

Depending on your product, your context and your budget, you can ask even more of 3D and increase the power of your marketing.

Imagine furniture with elegant lines, where every detail is important. Presenting it in static form wouldn’t show it at its best. On the other hand, allowing your visitor to see it in all directions would undoubtedly encourage the act of purchase. The 3D service can create a 360° visual where the camera rotates around the product. The effect on the visitor is immediate:

Take a highly-customizable sofa: shape, design and fabrics, number of seats… You could then use a 3D configurator. Here, the role of the 3D service is to create all the visuals to be integrated into the configurator. This means creating all possible variations of a product, or simply creating “layers” that will be integrated into the configurator as required. This is what we did for our customer, a manufacturer of customizable Moroccan sofas.

In the case of a modular product, we can help market it by presenting its functionalities using an animated video. Computer graphics can be used to reproduce any object and place it in a scene designed by us. A good set-up and hours of rendering later, and you’ve got a stunningly realistic video!

The possibilities offered by 3D imaging are virtually limitless. Whatever idea you have in mind, let us know and let’s see how feasible it is.