Renovations: persuade your customers with realistic 3D rendering

If you’re an architect and you’ve worked on renovation projects with private clients, you’ve no doubt been confronted with your customers’ concerns. Quite often, the property is old, has passed through generations and is part of the family history. Owners are used to the way it looks today, and are apprehensive about what their home will look like after renovation. This is why they are so often reluctant to approve a renovation project, even though it seems so obvious and so urgent.

And other problematic aspects may arise. For example, homeowners may be undecided about the choice of materials or certain architectural details. Finding common ground between client and architect can quickly become a real headache. The professional may try to explain his vision with suggestions, drawings or sketches, but the owner may not have a complete picture of the project. These questions can slow down the decision-making process, or even discourage the renovation project owner.

The good news is that architects can avoid this pitfall by using realistic 3D rendering. With the help of 3D, it’s possible to dispel doubts and agree on every detail. Here are 5 ways to use realistic 3D rendering in your renovation projects.

3D presents architectural solutions realistically

As you know, it’s always the first impression that counts – and this obviously applies to architecture. The first thing the public sees is obviously the building’s exterior. So it’s easy to see why homeowners’ first concern is whether the renovation will alter the façade in a way they don’t like.
This is where the 3D real estate service comes in. Our computer graphics specialists faithfully reproduce the architect’s plans and proposed solutions in a realistic 3D rendering. Thanks to this architectural perspective, the client can appreciate in detail all the choices imagined by the architect: entrances, windows, balconies, terraces, etc. The 3D visualization also makes it possible to appreciate the choices made in terms of textures and materials. In this way, the homeowner can see the result after renovation and rectify chosen options if necessary.

Realistic 3D rendering presents the different designs

Thanks to realistic 3D rendering, homeowners can not only see what their home will look like after renovation, but can also choose between the various options available.

In the case of a staircase renovation, for example, our customer chose to present all available railings, and staged them in the customer’s interior. Thanks to these realistic 3D renderings, the homeowner was able to visualize the ideal railing and choose with complete peace of mind. In addition to reassuring the customer, this approach underscores the architect’s professionalism, enhances his reputation and can justify a higher service price.

3D allows design corrections to be made before renovation begins

One of the most valuable advantages of realistic 3D rendering is that it allows you to modify a project before work even begins. Here’s how it works:

First, architects commission 3D architectural perspectives from a 3D perspectivist. Once created, customers can easily visualize and understand the expected result after renovation work. If something is not to their liking and needs to be changed, they inform the architect. The architect then contacts the 3D studio again to obtain corrections to their visuals, taking into account the customer’s requirements. This cycle can continue until the owners are completely satisfied that they’re getting exactly what they want.

What’s more, realistic 3D rendering can sometimes reveal errors in the architect’s or design office’s calculations. A window that’s too small, a door that’s badly positioned, an unsightly air duct, etc. Rather than making a mistake and having to redo the work, photo-realistic 3D perspective makes it possible to detect this type of oversight.

Realistic 3D rendering depicts the outside environment

Computer-generated images are used not only to present the renovated structure. Realistic 3D renderings of exteriors give a very precise idea of the real estate project once it has been inserted into its environment. This was the case, for example, with these visuals designed to show how a house made from containers could find its place in a natural environment.

The exterior architectural perspective is particularly useful when a renovation project includes landscaping. Thanks to realistic 3D modeling and rendering, it’s possible to show every aspect of new landscaping solutions in detail. Imagine a pond planned in the garden, a stone path leading to it, an elegant fountain and subtle lighting nestling in the trees… Thanks to realistic 3D renderings, all the details will be presented in such a way as to ensure that the customer buys into your architectural project.

Photorealistic 3D visualization presents the new layout

Realistic 3D rendering can also help customers project themselves into a new layout. Using 3D plans, architects can present their layout plans more realistically. The customer can then see how the furniture will fit into the rooms once the renovation or refurbishment project is complete.

What’s more, this type of computer-generated image allows the size of rooms to be seen in relation to each other, and the exterior design to be examined. Customers will appreciate the overall style, materials and decorative elements. This type of 3D plan makes it all the easier for the customer to understand the project.

In short, realistic 3D rendering is a boon for architects when it comes to renovation projects. 3D makes it possible to present new possibilities in terms of exterior design, to offer the homeowner a range of different options, and to modify the design before work begins. 3D visualization can also be used to present a new layout in detail.