Digitalize your points of sale with 3D shooting
Digital communication is one of the pillars of a company’s development, and a catalyst for improving online positioning. To adopt the best strategy, it’s best to equip yourself with the tools essential to the success of your actions. For a furniture retailer, showcasing your products is an essential step. To do this, you need to be up to date and share your work on your website and social networks using the right, high-quality tools.
What are the advantages of 3D shooting?
A 3D showroom opens its doors to you, allowing you to show visitors around without having to travel, and to reach prospects day and night, even when your real showroom is closed. 3D shooting technology offers different viewing modes, allowing your customers to explore your virtual showroom and discover your furniture. This way, you’re sure to reach the maximum number of interested Internet users and boost traffic to your website.
#1. Present products in an enhanced environment
3D shooting is an ingenious solution for presenting your furniture aesthetically and effectively. With the help of high-performance software, you can insert your showroom into any background, with a personalized decor and an authentic style to suit your taste. Visitors to your website or Facebook page will be able to project themselves into the space and visualize the furniture in an enhanced environment. You’ll gain in originality and above all in visibility, given that the majority of Internet and social network users prefer to have a visual to better understand and get to know the product. What’s more, they won’t hesitate to share your photos, helping you to raise your profile and reach a greater number of prospects.
#2. The added value of 3D shooting
A website or social network showcasing your products is certainly an additional point and an indispensable tool in terms of digital communication strategy. Nevertheless, the majority of furniture suppliers have this type of tool at their disposal, and use it to increase their online audience.
With 3D shooting , you’re guaranteed high-quality images, without spending a fortune on shooting sessions and set-ups. What’s more, you can manipulate your virtual showroom as you see fit, and make any changes you like. You no longer need to set up a real showroom or create a suitable setting for each piece of furniture, because 3D visualization saves you this effort, time and money.
#3. Boost sales
A 3D shooting of your showroom helps boost sales. Indeed, a 3D visual highlights your products and transforms your design idea into a concrete showroom. Your customers or prospects are more likely to make a purchase when they see a photo of the furniture in its environment, with various variations and possibilities.
What better way to boost sales of your Scandinavian sofas or industrial-style coffee tables than with a photo of a sober living room in pure shades? You can also choose to show several complementary pieces of furniture on the same 3D visual, as in this scene where the customer is selling a shower cubicle, a vanity unit and its mirror.
In this way, you can inform your visitors about the furnishings you’re selling, while giving them an overview of the final rendering. The 3D visual gives them a clear idea of what buying and furnishing a sofa, console or chair will look like.
Make a virtual visit with 3D shooting!
If you want to take your communication tools a step further and opt for an attractive, captivating medium, try the virtual visit. As everyone knows, in the furniture business, showrooms are supposed to be useful for displaying the products you sell. However, not all your customers or potential customers can travel to visit your showroom. What’s more, you can’t set up a new space every time to showcase your latest creations. Virtual visits and 3D shooting can help you overcome this problem.
#1. Create a realistic view of your showroom
A 360° virtual visit lets you place your furniture in a pleasant setting. And it helps you cross-sell, since you can display an entire range in the same space. Customers can project themselves into the future, and see how their furniture will fit into a living room.
The virtual visit adds even more pizzazz with its unlimited possibilities. On the one hand, you can place your furniture in a setting that highlights its strengths. On the other, you offer your customers added value by enabling them to take a virtual visit to the showroom. The 360° view reproduces your showroom with all the pieces you want to add. The realistic reproduction allows visitors to move around freely, from their smartphone or computer. In this way, you can emphasize several elements and produce the desired ambience.
#2. Boost the customer experience
The realistic reproduction of the showroom, with the possibility of moving through the entire space, creates a unique experience for your customers or prospects. 3D shooting and virtual visits offer a powerful solution for enhancing the customer experience. Internet users will see the showroom from every angle, taking advantage of the 3D environment to discover your products and explore the various furniture layout possibilities. They’ll be able to discover every room modeled and feel like they’re in a real, fully-fledged home. You’ll bring them closer to reality, and make it easier to promote your furniture in a fun and insightful way. What’s more, customers won’t have to walk all the way to your showroom to see what you have on display.
#3 Get prospects interested with rotating 3D shots
Furniture professionals can use 3D to present their products in highly original ways. This is the case with the 360° viewer, which allows the surfer to handle the furniture and inspect it from every angle.
To go even further, they can also use configurators, allowing customers to choose colors, shapes and many other parameters. There are many 3D configurator solutions available: but in all cases, you’ll need experienced 3D modelers to reproduce the furniture exactly as it was intended.
To sum up, furniture manufacturers and retailers have every reason to use 3D. And if you’re wondering how much such a service costs, you can get an overview of our prices here.
