3D photo of kitchen furniture. At first glance, this expression makes you think of a simple 3-dimensional photo of a kitchen, doesn’t it? However, 3D kitchen furniture illustration is more than just a picture.
In fact, this technology offers major advantages to kitchen designers and their customers. It makes it possible to design, visualize and thus validate first-hand what the kitchen will look like once installed in the customer’s home.
The truth is, it’s always difficult to imagine a kitchen based on plans or a sheaf of texture samples. But when the customer has realistic photos of his or her kitchen once installed, the decision-making process becomes much easier.
As a result, 3D visualization will be an invaluable asset in your marketing campaigns, whether you’re marketing an L-shaped, U-shaped or island kitchen, or a standard or made-to-measure kitchen. Likewise, presenting your designs in 3D will differentiate you from the competition and therefore help you convert more customers.
Photo 3D kitchen furniture, what’s it all about?
A 3D photo of kitchen furniture is a 3-dimensional computer graphic that illustrates the elements of the kitchen, the appliances and the various materials that make it up. In other words, 3D illustration of kitchen furniture provides a realistic presentation of the space once all the elements have been installed.
The first advantage of 3D visualization is therefore that you can present your furniture without having to physically assemble the kitchens. This 3D technology lets you create everything, from the general layout to the patterns or textures you use.
Present your kitchens effortlessly with 3D photography
A kitchen furniture 3D photo is a 3-dimensional computer graphic that illustrates the elements of the kitchen, the appliances and the various materials that make it up. In other words, 3D illustration of kitchen furniture provides a realistic presentation of the space once all the elements have been installed.
The first advantage of 3D visualization is therefore that you can present your furniture without having to physically assemble the kitchens. This 3D technology lets you create everything, from the general layout to the patterns or textures you use.
Why use 3D photography to create kitchen furniture?
With 3D photo kitchen furniture, your customers can see the end result of the kitchen in virtual reality. But there are other advantages to using our visualization service.
Customer’s kitchen visualized at home
Photorealistic illustration of kitchen elements gives customers the opportunity to :
- explore different materials and colors,
- see different kitchen styles,
- visualize the kitchen in their own home.
Greater precision
Thanks to 3D photography, we can :
- create the space from scratch
- gradually add furniture and appliances
- have a clearer idea of the different functions of the furniture
- better present the textures and colors of the various elements
3D kitchen furniture photos: save time and money
Using 3D kitchen furniture photography allows you to obtain material for your communication without having to actually set up your kitchen somewhere, in a villa rented for the occasion or in a photo studio.
3D can reproduce any environment, so we can create images of the kitchen installed anywhere, whether in a stately villa or a small Parisian apartment.
Product customization and variations
Kitchen furniture is one of those products that customers want to personalize and adapt to the style of their space. Thanks to 3D photography, kitchen designers can change colors and materials without having to produce and photograph every variation of the product. 3D photo design is the most suitable solution for brands with numerous references and color variations.
3D photos and online kitchen furniture sales
Nowadays, and especially after the health crisis, many manufacturers and retailers of kitchen furniture have switched to e-commerce. This change has made the purchasing process both simple and complicated.
Thanks to online sales, customers can explore a wide range of models without having to spend a whole day visiting different stores. However, there are other concerns, such as the impossibility of seeing or touching the product. Among other things, he or she is unable to open each item, for example, to explore the design and functionality as he or she normally would in a physical store. To compensate for this, brands need to find a solution, and this is where 3D kitchen furniture photography can help.
Why is this important?
In industries like kitchen furniture, where functionality and product detail have a major influence on the purchasing decision, you need to take care of your web presence. So, features such as zoom, 360-degree view, alternative angles and detailed shots are the best ways to compensate for the lack of tactile sense. This is very important, especially when it comes to buying kitchen furniture.
In addition, adding photo-realistic visuals to your product page, which are more pleasing to the eye than simple photos on a white background, will keep your visitors on your site longer. What’s more, 3D photography offers a more developed customer experience than traditional photography:
- Create 360-degree virtual tours
- Populate your online product catalogs with photorealistic designs
- Create different shots to help buyers visualize your products from every angle.
- Have more detailed shots to show different aspects of furniture such as materials, colors, design…
Finally, using 3D photos of kitchen furniture can be an effective way of boosting your marketing strategy on social networks. For example, if you’re targeting the international market, thanks to 3D photos you no longer face a language barrier. You can present your products to foreign customers without the need for cumbersome translations.
When it comes to marketing, communication is essential, and there’s nothing better to help you than a high-quality photo of your kitchen furniture. As the saying goes, “a picture’s worth a thousand words”, and a close-to-reality 3D photo is bound to say more. 3D illustration of kitchen furniture is used by companies all over the world, in sectors ranging from architecture, real estate, interior design, furniture manufacturing and, more specifically, online kitchen furniture. There’s no reason why your company shouldn’t be using this valuable tool.
In conclusion, the 3D kitchen furniture photo is an excellent way of presenting your concept with style and precision. It ensures mutual understanding and adds value to the service you provide to your customer.
