It’s no secret that the Internet has become a powerful sales channel for furniture manufacturers and retailers. And to break through on online sales sites, most brands have only one lever to stand out: photos. With 3D visualization of furniture, furniture sellers have a formidable tool at their disposal: the ability to obtain a large number of photo-realistic 3D visuals at low cost.
What are the advantages of 3D furniture visualization?
Advantage #1: 3D visualization of furniture enables infinite variations
As a reminder, ordering a 3D furniture visualization from Le Studio 3D is extremely simple. All you need to do is send us photos of the furniture to be staged, along with one or more mood photos to serve as inspiration. Once we’ve modeled the furniture in 3D, we set it off in the desired ambiance.
The customer approves or requests modifications until we have the right 3D visualization of the furniture. The visual is then delivered in high definition for subsequent use on e-commerce sites.
This realistic 3D modeling stage enables the customer to order several variations of the same furniture model. They can ask for 3D visuals of the furniture in different colors, or for a variety of shots so that they can appreciate all the details, or even for separate 3D stagings so that the end customer can imagine the furniture in different settings.
Advantage #2: be present on several e-commerce sites and sell at different prices
The second advantage of 3D visualization of furniture is that you can position yourself on a wide variety of websites – and therefore target several pricing policies.
For example, you may wish to sell on Groupon or any other private sale site in order to clear large stocks of furniture – at the expense of a high margin. But you may also want to ensure a comfortable margin by relying on your own site or on premium sites. However, using the same photo to sell the same product on different sites is highly inadvisable, as any Internet user will be able to detect the ploy.
With the unlimited possibilities offered by 3D furniture rendering, it will be possible to use an original 3D visual for each merchant site. It will then be very difficult for web users to detect that the same product is available at different prices on the web.
Advantage #3: Realistic 3D modeling makes it possible to put products on sale that are not in stock.
Many furniture sellers don’t manufacture the furniture they sell themselves. Often, furniture is ordered from thousands of kilometers away, and time passes between order and delivery. Meanwhile, sales teams can’t implement webmarketing strategies because they don’t yet have the photos showing the furniture – if these photos are to be taken by photographers.
This is where online 3D modeling comes in. Since all that’s needed to create a 3D visualization of quality furniture are simple, cropped photos, usually supplied by the manufacturer, web marketing teams can save precious time by obtaining the 3D visuals before the furniture stock has even arrived in the company’s warehouses!
Imagine a world where orders start pouring in at the same time as your furniture arrives in stock! 3D furniture visualization services make it possible!
Advantage #4: reuse 3D visualization of furniture seasonally
As we said earlier, the undeniable advantage of 3D furniture visualization is that you can reuse 3D furniture models at lower cost. (We invite you to read our article on how 3D visualization prices are calculated).
To stand out on the Internet, you need to keep up with trends and seasons. It’s always a good idea to adapt the photos of your furniture to the time of year. It’s hard to present a piece of furniture in a spring or summer setting when it’s the middle of autumn and winter…
With 3D furniture visualization, you can plan variations in staging to suit the season. So you’ll be more likely to sell your sofa or dining table, whatever the time of year!
In conclusion, 3D furniture visualization is an important service for any online furniture retailer. The considerable savings generated by 3D modeling of furniture and its staging in an appropriate environment that can be adapted as required, enables merchants to offer a wide range of adapted visuals. This makes it easy to sell on multiple websites, all year round. It’s not for nothing that many professionals believe that 3D furniture visualization will supplant the photo shoot.
