A short guide to improving SEO with 3D visualization

Appearing on the first page of Google is the Holy Grail of any e-commerce site. Imagine selling mattresses on the Internet and having your item appear in the first results! The repercussions in terms of brand awareness and sales would undoubtedly be prodigious.

But how do you get your product to rank at the top of Google? One way is to position your product on Google Image – that tab that appears below the bar of a search engine query:

Let’s take a look at a few techniques for propelling your images into Google’s top results. Of course, to achieve this, you’ll need a good photo of your product – and the cheapest way to do this is to use photorealistic 3D illustration.

How can you improve your SEO with photorealistic 3d illustration?

Post your photorealistic 3D illustration in a blog post

Having an e-commerce site that lists all your products is necessary, but regularly maintaining a blog is a task that Google greatly appreciates. Publishing articles at regular intervals tells Google’s algorithm that your site is alive and kicking. And when these articles provide a real answer to the questions web users are asking, the algorithm rates your website positively.

Let’s take the query “modern sofa” as an example. If you sell this type of sofa, it would be a good idea to post articles on the subject. You could approach the subject from different angles and write articles based on keywords that web users might search for. For example, you could write an article entitled “modern sofas are the trend in 2019”, “how to decorate a living room with a modern sofa” or simply “modern sofa inspirations: our selection”.

For each article, you’ll need to use several original photorealistic 3D illustrations, accompanied by text that’s relevant to the web user. The relevance of the information provided to visitors is crucial, as Google accurately analyzes their behavior. If visitors quickly leave the page they’ve visited, Google will deduce that your content is of poor quality and won’t try to boost your article in the first results.

Referencing your article and your photorealistic 3D illustration

In the opinion of many SEO professionals, Google uses several signals to help the algorithm judge the quality of your content. One of these is the number of backlinks pointing to your article.

A backlink is a link from another site to your page. The more backlinks you have, the more valuable Google considers your content to be, and the higher your ranking in search engine results.

To obtain a large number of backlinks, there are several techniques authorized by Google, including :

• link sharing: you share the link of an article on a site with the same theme as yours, and they share yours,
• guest blogging: write an article that you offer to publish on the blog of a site sharing your theme (and insert links to your blog article)
• product reviews: ask an influencer in your field to test your product (for example, by asking a well-known decorator to try out your product) and write a product review.

There are other ways to create backlinks to your blog post or website. Read this article on creating backlinks to learn more.

What are the steps involved in referencing your images on the Internet?

Having a blog and making sure your article is well referenced is undoubtedly the best way to appear in the first results of search pages. But if you want your photorealistic 3D illustration to appear in Google Image results, there are a few technical points to bear in mind.

#1 – distribute a quality image

Your heart won’t have to sway for long between a cropped image and a photorealistic 3D illustration! A cropped image lacks charm, and Internet users are less likely to click on it and share it. But this is exactly what you’re looking for, and these are the criteria the algorithm will analyze to highlight your image. Contact Le Studio 3D for an original, high-definition photorealistic 3D illustration of your product!

#2 – reduce image size

Although your photorealistic 3D illustration should be of the highest quality, it should also be as light as possible. Google gives priority to the speed with which images load. To achieve this, you can reduce the image size using several online tools such as tinyjpg.com or compressjpeg.com.

#3 – define a keyword

By definition, a keyword is the expression that web users will search for in Google. You’ll need to define this keyword with the vast competition in mind. So don’t try to be too vague, but rather target the query more precisely. For example, instead of “modern sofa”, choose “inspiration sofa modern grey 3-seater”.

#4– use this keyword when integrating the photorealistic 3D illustration

For your image to be “read” by Google, you’ll need to :

• rename your image with the chosen keyword: so, instead of IMG_1234.jpg, rename the photorealistic 3D illustration as follows: inspiration-canapé-moderne-gris-3-places.jpg
• use the keyword in the image’s title, caption, description or alt attribute. For example, if you’re using WordPress, you could embed your image like this:

To find out more, read this article on optimizing photos for Google Images.

What else can a photorealistic 3d illustration be used for?

Presenting product features

As you know, many marketplaces require their partners to use photorealistic 3D illustration to present their products. This is increasingly the case for Amazon, and is an unavoidable rule for Groupon.

In addition to being of high quality and highly attractive, these 3D visualizations can be used to illustrate a product’s functionalities. This is what we did for one of our customers, for example:

A viral image = free advertising

Who wouldn’t dream of getting free advertising? This can become a reality if your photorealistic 3D illustration goes viral. To do this, you need an image that moves your audience so much that they want to share it with as many people as possible. And if your company’s name is discreetly inserted, a large part of that audience will remember your brand and talk about you.

More and more retailers are taking to social networks like Pinterest and Instagram to share their images. Judge for yourself the query “modern sofa inspiration” on Pinterest. These images are strikingly beautiful, so we click on them with pleasure and share them with eagerness!

Beautify your website

Photorealistic 3D illustration is also very useful for enhancing the design of your website. With beautiful photographs rather than simple clipped images, you’ll be inviting visitors to immerse themselves in your world. Whatever your field, custom-made photos are bound to add value to your site.

What’s more, many of your competitors are already using photorealistic 3D illustration. Whether on a homepage or internal pages such as a product category, realistic 3D visualization adds undeniable cachet and reinforces the seriousness of your brand.

Would you like to take the plunge, improve your SEO positioning and use a photorealistic 3D illustration package on your site? Contact us for a free quote!