Here’s how 3D living room visualization supports your marketing
Despite the recession of 2020 and some supply difficulties, the furniture market recovery of 2021 is on track. Already announced in recent years, internet sales of furniture are an integral part of this sector recovery.
However, to stand out from the competition, visual marketing is being put to the test. Simple renderings on white are no longer enough to attract the attention of Internet users. It’s time to focus on creating ever more engaging photos, and 3D visuals are still the most cost-effective way to do so.
But how can you use this technology to set the scene for your sofas, armchairs, ottomans and other loungers? How does 3D living room visualization work and, above all, when should you use it?
Here are some answers.
How 3D living room visualization works
The principle behind the creation of 3D renderings for furniture is quite simple.
- we model your furniture from factory photos
- we create a scene based on your inspirations and insert the model into it
- you can ask for the scene to be corrected 2 times, free of charge
- we render the scene according to the desired resolution.
So, 3 parameters come into play:
- the difficulty of the 3D modeling
- the complexity of the scene to be rendered
- the final resolution of the visual
Invite your customers on a journey with 3D trade show visualization
Would you like to visualize your living room in 3D, in a Parisian atmosphere, to associate the idea of luxury with your furniture? How about placing your furniture in a Haussmann apartment with a view of the Tour Effel? Think it’s out of your budget?
Think again: just tell us all about it in your mood-board, and our artists will bring your project to life! Here, we modeled the 3 pieces of furniture that make up the living room, created the scene and rendered it. And all for less than 700€. Do you think a real photo shoot in such a location would have cost less?
Market your prototypes with furniture staging
Designing new furniture requires a lot of resources, especially if you have to physically build each model to appreciate its design or check its functionality. Here, 3D living room visualization is used to visually represent the object in its environment. The manufacturer examines the model and the customer quickly understands the furniture’s usefulness.
For example, we were contacted by engineers from Nice who were looking to visualize their innovative bed concept. The 3D living room visualization enabled their customers to grasp at a glance the usefulness of the prototype. Their warm welcome encouraged the team to create new models.
Enjoy good weather every day
This is an incomparable advantage: you control the weather. So why not take the opportunity to place your furniture in a modern setting? Just tell us exactly what you want, and our 3D living room visualization will do the rest.
You can also turn your 3D models into original scenes, to mark an event and generate commitment. To celebrate the arrival of winter, our customer chose a pared-down inspiration, placing his outdoor furniture next to a large fireplace.
3D visualization of the living room in a variety of ways
Imagine the headache of a photo shoot for a series of sofas. In addition to the upstream preparation – choice of studio, location, decor – you’ll have to manage all the logistics and the camera crews. And all this to photograph the same sofa model 5 times in different colors!
With 3D living room visualization, on the other hand, everything can be done remotely, easily and with minimum effort. What’s more, reusing the same model and scene allows you to make the most of the cost. In this way, you amortize the cost of the scene and the model by the number of renderings.
Present your furniture at 360°!
More and more websites offer the possibility of inserting 360° objects, as is the case with Shopify for example. These 3D objects, combined with a plugin, allow you to show your furniture from all angles. However, this technology, at first sight thought to be unaffordable, is actually very simple to set up. All you really need is 3D modeling of the item in a specific format (gltf, glb).
However, the files must be very small (max. 4MB) to enable them to be loaded from a website. The result is not as successful as a 360° viewer. The latter – pictured above – offers much better image quality, as it is produced from a succession of still renderings.
3D trade show visualization has a host of advantages that marketers will appreciate. Whether it’s for its infinite creativity and flexibility, its virtually non-existent logistics or the interactive solutions it enables, 3D will definitely be your ally. What are you waiting for?
