5 reasons to adopt the 360° virtual visit

A major trend in recent years, the 360° virtual visit in real estate has become an indispensable tool for presenting properties to even the most modest of French people… Whether it’s to showcase a property that’s not yet built, organize a trade show from a distance, visit a hotel or attract new investors, the 360° virtual visit for real estate has made it possible to sustain the business of professionals.

In addition to presenting the advantages of 360° virtual visits for real estate, we’ll try to answer most of the questions customers ask when they want to use this innovative service.

Reason no. 1: 360° virtual visits for real estate create engagement

Several studies underline the fact that 360° virtual visits for real estate increase prospects’ interest. For example, engagement increases by 30% when customers take a virtual visit to a property, compared to a property presented using photos or videos alone.

Examples of prospects’ interest in 360° visits are numerous. SeLoger, for example, claims that properties presented using a virtual visit generate 3 to 5 times more leads, Apartments.com reports 50% more qualified buyers, Realestate.com.au reports 200% more calls per agent, and so on.

Reason n°2: prospects visit your property from anywhere

The Covid crisis demands that you reach your customers where they are. Indeed, it’s difficult for those confined to a 10 km radius to visit a property located elsewhere: that’s not a good enough reason! Thanks to the 360° virtual visit for real estate, your prospects will be able to tour the property, visit every space, appreciate every detail and gather all the important information.

But real estate development isn’t the only sector to benefit from this service. Imagine a hotel that wants to show off its charms, a museum that wants to present its collections, a company that wants to take part in a virtual trade show… Today, virtual visits can be used by a wide range of players: they’re disconcertingly simple.

Reason no. 3: the 360° virtual visit for real estate is quick to create

The whole point of the 3D visualization service is that all it takes is a plan and a brief to a 3d Studio to create a 360° virtual visit for real estate. You don’t need a film crew, you don’t need logistics, and you don’t need the building to be finished before you can start marketing the property!

The creation process is easy:

• we model the entire space,
• then we add the floor coverings, decor and light sources,
• the computer creates the 360° rendering,
• the operation is repeated for each space,
• Using software, we create a 360° real estate tour.

Reason no. 4: 360° virtual visits for real estate accelerate sales

Shortening the time between marketing a property and closing the sale is a major challenge for all real estate professionals. Developers have every interest in selling quickly to generate cash flow and repay their loans. As for real estate agents, they have the opportunity to present properties to investors and encourage them to close the sale, thus signing promises of sale more quickly – and earning their fees in the process.

In fact, 360° virtual visits for real estate facilitate the prospect’s projection into his future home. They can move around, appreciate the space and imagine where their furniture will fit. They can show the tour to their friends and get their feedback – and all from the comfort of their own home.

Reason no. 5: personalize your space

As we’ve just said, when a prospect walks through a 3D setting, he or she has the opportunity to appreciate the materials and finishes of the property. So, if they don’t like any aspect of the future building, they can make their comments to the developer, who will take them into account.

The project owner can also order several versions of the 360° virtual visit for real estate. For example, he can show what a version of a space with parquet flooring or a marble floor might look like; an open-plan or closed kitchen; an apartment with 2 or 3 bedrooms arranged in the same space. By giving customers a choice, they become more involved, creating more commitment on their part, leading to a higher sales rate.

360° virtual visit for real estate: questions and answers