The 5 benefits of photorealistic 3D visualization for a successful marketing campaign

Photorealistic 3D visualization is a revolutionary approach for all product manufacturers. It’s a leading tool for creating catalogs, web content and media marketing. Unsurprisingly, companies with large inventories of merchandise are turning to photorealistic 3D visualization. Like Ikea, which has replaced traditional photography with 3D visuals in more than half of its catalog.

Manufacturers often design promising products. But due to a poorly thought-out marketing strategy, consumers are unaware of these novelties. Sales of their products fail to take off because customers don’t visit their stores, causing panic among sales staff. With sales at half-mast, the company’s morale and viability suffer. Sound familiar?

Many manufacturers have gone through this uncomfortable situation. But what if we told you there was a real way to avoid finding yourself in such a position? A photorealistic 3D rendering agency is the solution to every problem. They can quickly produce promotional material that catches consumers’ attention.

So what are the benefits of 3D visualization for manufacturers?

#1: Photorealistic 3D visualization presents the final product before production

Photorealistic 3D visualization is a powerful tool when designing new products. Manufacturers don’t have to produce several prototypes, often costly as jewelry or real leather sofas. All the more so as several trials are necessary to find the concept that will be a hit with the public.

Thanks to photorealistic 3D visualization, manufacturers can analyze the object’s design properties and play with textures, dimensions, colors or materials. They can also compare dozens of digital versions and select the best ones for production. In this way, risks are minimized and the product reaches the production phase more quickly.

Thanks to CGI, manufacturers can even create an entirely virtual catalog. In this way, they can produce items to order. This saves time and capital invested in inventories. Just imagine how much a jeweller’s stock can cost, and how much unsold stock can amount to!

#2: 3D visualization with lifelike realism show multiple angles of view

Many manufacturers know that consumers want to see the product from every possible angle, so they can examine it from every angle. Obviously, nice general views will catch the eye, but won’t give the consumer a clear idea of the product. So what can manufacturers do to intensify the consumer’s positive impression of an item?

Photorealistic 3d visualization does two things:

• Present a very high-resolution image, making it easier to zoom in on the product;
• Offer the manufacturer the possibility of creating multiple views, highlighting the product’s advantages.

Let buyers admire your offer by browsing through a series of images presenting the product from every angle. They’ll be able to make up their own minds and assess the quality of what you’re offering.

#3: Realistic 3D rendering highlights object details

Thanks to its spectacular technical properties, the 3d photorealistic image offers impeccable visuals of the object with as few defects as possible. As a result, when promoting the item on the internet or in stores, photorealistic 3d renderings satisfy the needs of the most demanding customers: they enable a very close-up view of the product.

In this way, manufacturers can emphasize product details and stand out from their competitors. This way of promoting products through highly detailed views generally has a positive effect on sales.

#4: 3D renderings immerse customers in any universe

Product promotion must be carried out prior to launch. It must emphasize the exceptional nature of the offer. And there’s nothing better than photorealistic 3D visualization to showcase objects in every possible universe. From the most classic to the most extravagant, and including all the styles that will be popular this year, 3D visualization makes for memorable promotional campaigns.

When a manufacturer wants to showcase his furniture in a beautiful Haussmannian apartment, all he has to do is express his idea to the 3D visual agency. All it takes is a few references or inspirational photos to transform the idea into striking 3D visuals. The result: in addition to obtaining a photorealistic 3D visualization that is sometimes impossible to achieve in reality, the manufacturer obtains visuals that can be shared on social networks such as Pinterest or Facebook. On the consumer side, they can draw decorating inspiration and, above all, place an order for the item in question.

#5 : 3D visualization doesn’t break the budget

While it may seem easier to make a simple photograph of an object for a poster campaign, it’s not so easy for a manufacturer who urgently needs a hyper-realistic visual. The problem is that a photo shoot requires a substantial budget for studio rental, photographer services and set rental. And in many cases, this means very long lead times. But in the case of professionals wishing to collaborate with e-commerce sites, the lead times for preparing their promotional campaign are very tight.

In contrast, the creation of realistic 3D visualizations is entirely computer-based. This reduces costs to a minimum, and deadlines are known in advance.

In conclusion, photorealistic 3D visualization is a highly recommended solution for manufacturers wishing to get their products to market quickly. What’s more, 3D visuals are indispensable for presenting products that are only at the prototype stage: 3D models can be refined as many times as necessary. What’s more, 3D renderings extend the limits of the imagination, allowing objects to be seen in their best light. Finally, CGI make it easier to control advertising budgets.

Would you like to promote your products at lower cost thanks to photorealistic 3D visualizations of surprising quality? Contact us today to benefit from an attractive return on investment.